Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
|June 17th, 2013
Test Planning: 3 simple tips to keep your test planning and optimization on the right track
Developing test planning and optimization strategies is long, bumpy road of trial and error before you reach a true discovery about your customers. Read on for three simple tips you can use to keep your testing and optimization strategy planning on track.
|June 13th, 2013
Analytics and Testing: An approach to the delicate balance of confidence and uncertainty
One of the challenges in interpreting results is the constant struggle between projecting confidence in the reliability of those results and a scientistís obligation to portray limitations that exist. Read further to learn more about how one data analyst approaches building a clientís confidence in test results while keeping the integrity of data intact.
|June 10th, 2013
Online testing: Two common reasons to use a radical redesign test approach
Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But donít quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.
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