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Social Media Marketing in 4 Steps: A methodology to move from sporadic to strategic use based on research with 2,317 marketers

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Discover What Really Works in Optimization

MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).

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Blog

SXSW 2010 Preview: How will testing impact social media?
March 12th, 2010
SXSW 2010 Preview: How will testing impact social media?
How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...
 
Twitter and Social Media: Pointless babble or pot of gold?
March 10th, 2010
Twitter and Social Media: Pointless babble or pot of gold?
According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...
 
Email Marketing: Taking the mystery out of customer motivation
March 8th, 2010
Email Marketing: Taking the mystery out of customer motivation
How can you win back inactive email subscribers? Understand their motivations…

Recent Research from MarketingExperiments Journal

MarketingExperiments Web Clinic 2009-09-16
The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic
Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response.

MarketingExperiments Web Clinic 2009-09-16
The Five Best Ways to Optimize Email Response: How to craft effective email messages that drive customers to action
Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it?

MarketingExperiments Web Clinic 2009-09-16
Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain
Creative – it's the line item in many marketing budgets that is often the hardest to judge...let alone actually measure.

Featured Research from MarketingExperiments Journal

MarketingExperiments Web Clinic 2009-11-11
Surprising Wins from 2009: Using insights from an uncertain economy to drive 302% growth
We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries.

MarketingExperiments Web Clinic 2009-07-15
Optimization vs. frustration: Overcoming barriers to better tests and gains
In our July 15 web clinic, Dr. Flint McGlaughlin reviewed the same research-driven testing strategies and protocol that MarketingExperiments uses to achieve the ROI gains detailed in our case studies. He also examined a recent experiment that showed how this approach yielded a 119% sales increase. [more like this]

MarketingExperiments Web Clinic 2009-09-16
Optimize your Email in Three Steps: How one marketer tripled revenue from their house list
By conducting experiments with Research Partners that each send more than 1 billion emails per year, we had an unusual opportunity to gather a rich level of data, which led to our discovery of the three steps to successful email campaigns. Our December 2 clinic featured the latest discoveries, like how one marketer tripled projected revenue from a segment of their house list, along with actionable takeaways. [more like this]

MarketingExperiments Web Clinic 2009-07-29
Optimizing PPC campaigns to boost conversions, ROI
You can significantly improve results without increasing costs – and in many cases, dramatically reduce costs – with the right PPC campaign strategies in place. In our July 29 web clinic, we reviewed a recent PPC experiment, outlined five key ways to optimize PPC campaigns, and applied those methods to ads and landing pages submitted by our audience for a live optimization review. [more like this]
 
 
See 167 more MarketingExperiments Journal research across three main research topics: site, email, and search.
 

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