Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
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||January 26th, 2015
Marketing Classics: Four principles from the book that changed David Ogilvy’s life
This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding that advertising is a science.
||January 21st, 2015
Online Testing: Why are you really testing?
The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first approach to their test planning.
||January 19th, 2015
Testing and Optimization: How to get that “ultimate lift”
Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing assets that led to impressive gains in lead generation.
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