Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||August 3rd, 2015
Creating Product Names to Maximize Digital Exposure
While generating the maximum exposure isnít always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our companyís prospective customers about this new and exciting product. Read on to learn more about steps to avoid when naming your product.
||July 30th, 2015
Email Marketing: Tips for tech support selection and contract negotiation
Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.
||July 27th, 2015
The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our campaigns
As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. As marketers, in addition to leveraging the right keywords, it is vital that we understand how our prospects choose to search in order to develop effective search and content strategy. Read on to learn how to optimize your company's search.
See How Our Web Clinics Are Produced
Recent Research (presented on a Live Web Clinic)