Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $10 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
Blog
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May 18th, 2012 Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time. |
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May 16th, 2012 Email Marketing: Tips from your peers about writing subject lines How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines. |
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May 14th, 2012 Elements of effective subject lines To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip of a recent Web clinic planning meeting. |
See How Our Web Clinics Are Produced
Recent Research (presented on a Live Web Clinic)
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Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now There are essentially two ways to increase your website’s performance:
Since many marketers struggle with getting budget for driving traffic, this clinic will help you increase your website performance with five easy changes you can make to your landing pages for a quick win.
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What Your Customers Want – How to predict customer behavior for maximum ROI Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops?
The results would be staggering.
In this Web clinic replay, Dr. Flint McGlaughlin taught our live attendees how to get the maximum amount of customer insight from their A/B split tests.
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Hidden Friction: The 6 silent killers of conversion Friction in a Web conversion process generally seems easy to
point out if you’re an experienced marketer.
There are always:
But there are several other elements of friction that are
significantly more difficult to detect and pose a serious
threat to your conversion rate
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Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45% One of the best ways to get around IT and budget challenges is to optimize small and relatively simple areas of your website. In this Web clinic replay, Dr. Flint McGlaughlin answered the essential question every marketer asks at some point in their career: How can I get the greatest amount of return on the least amount of optimization investment? |
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Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions According to MarketingSherpa's 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. In this Web clinic replay, you will learn how to get more ROI out of your PPC campaigns. |
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Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you’ll never learn anything about what works and doesn't work on your pages. |
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How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012. |
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Email Messaging: How overcoming 3 common errors increased clickthrough 104% Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive — the crowded "Trash" folder? |
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SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what effect will it have on those computerized spiders that visit your site and determine your SERP ranking? |
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Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed) If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains:
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Banner Ad Design: The 3 key banner objectives that drove a 285% lift When executed correctly, banner ads can be a powerful way to drive traffic to your offers. Unfortunately, many marketers don't have the time and resources to devote to “correctly executing” banner ad campaigns. What they need is a formula for designing banner ads that produce results. In a recent test, our researchers found that by designing a banner ad to accomplish three key objectives, they were able to drive a 285% increase in conversion on the landing page. |
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Negative Lifts: How a 24% loss produced a 141% increase in conversion Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you're spending time and money driving to your website. However, testing anything on your website can be a bit frightening to the average marketer. For instance, what happens when you don’t get a lift? Well, that's exactly what happened with a recent test we did for one of our research partners... |
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Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes One of the easiest elements to change on a page is the headline. It’s also one of the most important parts of the page to optimize if you’re trying to get a lift in your conversion rate. However, when tasked with writing an engaging headline for a marketing piece, many marketers get it wrong. In this Web clinic, Dr. Flint McGlaughlin speaks to this problem and shows how 6 real-world headlines (submitted by our viewers) could be changed for to increase customer response. |
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Optimization Researched: Latest findings about effective LPO operational practices based on data from 2,673 marketers It’s one thing to talk about landing page optimization and another thing entirely to execute. That’s one of the key findings in Boris Grinkot’s new Landing Page Optimization Benchmark Report. Drawing from his report, Boris and Daniel Burstein (Director of Editorial Content) walk marketers through the process of making the business case for optimization. |
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Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire ecommerce Website So you’ve just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned… Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online marketing efforts you invested in to get the lead from being squandered? Many marketers end their optimization efforts on the Web page, not realizing the significant revenue lost by not taking simple steps to optimize a lead before passing it off to Sales. |
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