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Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $10 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
Blog
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February 8th, 2010 C'est un Blog: Why appealing to an international audience is no joke Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders... |
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February 5th, 2010 To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for potential blowback Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)... |
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February 3rd, 2010 Today's Web Clinic: Craft effective emails and get some optimization love While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages live this afternoon. For those who were unable to attend the Email Summit, this blog post includes a replay of Part 1. PLUS: Submit your email campaign for live optimization on today's web clinic… |
Current Research Briefs
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Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain Creative – it's the line item in many marketing budgets that is often the hardest to judge...let alone actually measure. |
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Optimize your Email in Three Steps: How one marketer tripled revenue from their house list By conducting experiments with Research Partners that each send more than 1 billion emails per year, we had an unusual opportunity to gather a rich level of data, which led to our discovery of the three steps to successful email campaigns. Our December 2 clinic featured the latest discoveries, like how one marketer tripled projected revenue from a segment of their house list, along with actionable takeaways. |
Featured Research Briefs
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Surprising Wins from 2009: Using insights from an uncertain economy to drive 302% growth We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. |
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Optimization vs. frustration: Overcoming barriers to better tests and gains In our July 15 web clinic, Dr. Flint McGlaughlin reviewed the same research-driven testing strategies and protocol that MarketingExperiments uses to achieve the ROI gains detailed in our case studies. He also examined a recent experiment that showed how this approach yielded a 119% sales increase. [more like this] |
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Optimize your Email in Three Steps: How one marketer tripled revenue from their house list By conducting experiments with Research Partners that each send more than 1 billion emails per year, we had an unusual opportunity to gather a rich level of data, which led to our discovery of the three steps to successful email campaigns. Our December 2 clinic featured the latest discoveries, like how one marketer tripled projected revenue from a segment of their house list, along with actionable takeaways. [more like this] |
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Optimizing PPC campaigns to boost conversions, ROI You can significantly improve results without increasing costs – and in many cases, dramatically reduce costs – with the right PPC campaign strategies in place. In our July 29 web clinic, we reviewed a recent PPC experiment, outlined five key ways to optimize PPC campaigns, and applied those methods to ads and landing pages submitted by our audience for a live optimization review. [more like this] |
| See 165 more briefs like these across three main research topics: site, email, and search. | |
