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Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $10 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
Blog
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March 12th, 2010 SXSW 2010 Preview: How will testing impact social media? How far can we go in testing? Nathan Thompson is going all the way to Austin to find out... |
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March 10th, 2010 Twitter and Social Media: Pointless babble or pot of gold? According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world... |
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March 8th, 2010 Email Marketing: Taking the mystery out of customer motivation How can you win back inactive email subscribers? Understand their motivations… |
Recent Research from MarketingExperiments Journal
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The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response. |
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The Five Best Ways to Optimize Email Response: How to craft effective email messages that drive customers to action Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it? |
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Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain Creative – it's the line item in many marketing budgets that is often the hardest to judge...let alone actually measure. |
Featured Research from MarketingExperiments Journal
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Surprising Wins from 2009: Using insights from an uncertain economy to drive 302% growth We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. |
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Optimization vs. frustration: Overcoming barriers to better tests and gains In our July 15 web clinic, Dr. Flint McGlaughlin reviewed the same research-driven testing strategies and protocol that MarketingExperiments uses to achieve the ROI gains detailed in our case studies. He also examined a recent experiment that showed how this approach yielded a 119% sales increase. [more like this] |
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Optimize your Email in Three Steps: How one marketer tripled revenue from their house list By conducting experiments with Research Partners that each send more than 1 billion emails per year, we had an unusual opportunity to gather a rich level of data, which led to our discovery of the three steps to successful email campaigns. Our December 2 clinic featured the latest discoveries, like how one marketer tripled projected revenue from a segment of their house list, along with actionable takeaways. [more like this] |
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Optimizing PPC campaigns to boost conversions, ROI You can significantly improve results without increasing costs – and in many cases, dramatically reduce costs – with the right PPC campaign strategies in place. In our July 29 web clinic, we reviewed a recent PPC experiment, outlined five key ways to optimize PPC campaigns, and applied those methods to ads and landing pages submitted by our audience for a live optimization review. [more like this] |
| See 167 more MarketingExperiments Journal research across three main research topics: site, email, and search. | |
