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Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $10 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
Blog
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July 30th, 2010 Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in technology or content? The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences… |
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July 28th, 2010 Debate Team (Part 1): Does the future of media companies, ad agencies, and content marketers lie in technology or content? Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into the streets (so to speak), and asking you to judge what the future holds… |
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July 26th, 2010 Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly Research Journal Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments… |
MarketingExperiments Quarterly Research Journal
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The Second Quarter of 2010 The Q2 2010 Research Journal contains four never-before-published research articles featuring 12 experiments. You'll also find 21 "how-to" articles culled from the MarketingExperiments blog, actionable lead generation advice from Brian Carroll, and social media guidance from MarketingSherpa. |
Recent Research (presented on a Live Web Clinic)
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Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles — plus live-optimization examples Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing investment, in our July 29 Web clinic, Flint McGlaughlin (the Director of MECLABS Group), and the MarketingExperiments team focused on helping our audience find a few "quick hit" landing page improvements to increase conversion right now. |
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The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way? |
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One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult time making a true connection with returning and prospective customers. |
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Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain As the recent “flash crash” on Wall Street shows, entrusting important business decisions solely to technology can lead to disastrous results. If humans had been involved, would the market have dropped so steeply? Would a human have been able to tell that Accenture was likely worth more than one penny per stock? Likely so. |
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Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124% Interactive marketing is expected to grow at an impressive pace, from 12% of all advertising spending in 2009 to 21% in 2014, according to Forrester's Interactive Advertising Models. Yet, even in 2014, almost four out of every five marketing dollars will be spent offline. |
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The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process For years we've taught you "how to test" and "what to test." For this web clinic, we took a slightly different approach, to give you the insights to "get testing done." |
Featured Research
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Surprising Wins from 2009: Using insights from an uncertain economy to drive 302% growth We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. |
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Optimization vs. frustration: Overcoming barriers to better tests and gains In our July 15 web clinic, Dr. Flint McGlaughlin reviewed the same research-driven testing strategies and protocol that MarketingExperiments uses to achieve the ROI gains detailed in our case studies. He also examined a recent experiment that showed how this approach yielded a 119% sales increase. [more like this] |
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Optimize your Email in Three Steps: How one marketer tripled revenue from their house list By conducting experiments with Research Partners that each send more than 1 billion emails per year, we had an unusual opportunity to gather a rich level of data, which led to our discovery of the three steps to successful email campaigns. Our December 2 clinic featured the latest discoveries, like how one marketer tripled projected revenue from a segment of their house list, along with actionable takeaways. [more like this] |
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Optimizing PPC campaigns to boost conversions, ROI You can significantly improve results without increasing costs – and in many cases, dramatically reduce costs – with the right PPC campaign strategies in place. In our July 29 web clinic, we reviewed a recent PPC experiment, outlined five key ways to optimize PPC campaigns, and applied those methods to ads and landing pages submitted by our audience for a live optimization review. [more like this] |
| See 177 more MarketingExperiments Journal research across three main research topics: site, email, search, and marketing. | |
