Discover What Really Works in Optimization

MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).

There are three ways to use this site:

1. Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
2. Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
3. Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.

Blog

	May 16th, 2013 Landing Page Optimization: Color emphasis change increases clickthrough 81% In this MarketingExperiments blog post, read about how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website colors.
	May 13th, 2013 Lead Generation: 6 steps to correctly setting customers' expectations Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve your lead generation efforts.
	May 9th, 2013 Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.

See How Our Web Clinics Are Produced

Recent Research (presented on a Live Web Clinic)

Long Copy vs. Short Copy ( Watch, Listen) Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion Watch this Web clinic replay to learn three key principles on how copy length impacts conversion to aid your copywriting optimization efforts. Read This Report ... When Should You Reveal Price? ( Watch, Listen) When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion Watch this Web clinic replay to learn three principles for revealing price in your sales process. Read This Report ... How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps) ( Watch, Listen) How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps) Watch this Web clinic replay to learn a five-step process for using email to discover your value proposition. Read This Report ... The Usability Myth ( Watch, Listen) The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles Watch this Web clinic replay to learn four surprising discoveries of how Web usability practices relate to optimization, which you can use to aid your testing efforts. Read This Report ... Converting PPC Traffic ( Watch, Listen) Converting PPC Traffic: How strategic keyword placement increased conversion by 144% Watch this Web clinic replay to learn three key factors of PPC campaign optimization and how you can apply those principles to increase the probability of conversions on your landing pages. Read This Report ... Do Optional Form Fields Help (or Hurt) Conversion? ( Watch, Listen) Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion Have you ever wondered what the impact of optional form fields are on lead flow? Watch this Web clinic replay to learn how you can apply three key principles of form field optimization to your lead flow process. Read This Report ... The Web as a Living Laboratory ( Watch, Listen) The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation What if there was a way to use every email campaign to learn more about your customers? Watch this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013 in Las Vegas, to learn how you can apply three of the most important discoveries from a decade of experimentation to your email marketing campaigns and build your customer theory. Read This Report ... Email Copywriting Clinic ( Watch, Listen) Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns How do you write the subject line, first sentence, body copy and call-to-action in an email? Watch this Web clinic replay to learn how you can apply six email copywriting principles to your marketing campaigns. Read This Report ... When Should You Send An Email? ( Watch, Listen) When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails Do you know the optimal time to send your next marketing email? Watch this Web clinic replay to learn how you can apply five email timing factors to your marketing campaigns. Read This Report ... The 5 Most Startling Marketing Discoveries from 2012 ( Watch, Listen) The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product How can busy marketers effectively optimize their budgets to pursue the maximum ROI opportunities in the New Year? Watch this Web clinic replay to learn how you can apply the five most startling research discoveries from 2012 to your marketing campaigns. Read This Report ... Optimizing Shopping Carts for the Holidays ( Watch, Listen) Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion Shopping cart optimization is one of the most effective ROI opportunities that exist on your website right now. Watch this Web clinic replay to learn six last-minute changes you can make to your shopping cart to increase conversion before the holidays. Read This Report ... How Do Website Colors Impact Conversion? ( Watch, Listen) How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color Website color design is often misused by marketers. Pages underperform when discordant color schemes become a distraction, and when opportunities to use color to guide customers to conversion are overlooked. Watch this Web clinic replay to learn five mistakes designers make with color and how you can avoid them. Read This Report ... 5 Steps to Effective Content Marketing ( Watch, Listen) 5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content We've all heard about the huge possible upside of content marketing – create valuable content through blogs, whitepapers, webinars, etc., and you can see your sales team flooded with more sales or leads than the organization can process. However, in practice, some marketers end up with content that does not effectively perform or produce an acceptable return. Watch this Web clinic replay to learn five steps that you can use to design and implement more effective content marketing strategies for your organization. Read This Report ...