Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
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||December 18th, 2014
Landing Page Optimization: What a 4% drop in conversion can reveal about offering discounts
Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences.
Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that helped a team of marketers at a large media company discover why discounts are not always an ideal strategy for driving subscriptions.
||December 15th, 2014
Website Optimization: Not testing can cost you money
This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a negative impact on the bottom line.
||December 11th, 2014
Web Optimization: 3 strategies to improve testing operations at your company
In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris.) In this post, discover three strategies to achieve test planning and execution success.
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