Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||October 30th, 2014
Customer Response: The surprising reason why color matters
Sometimes the simplest changes on a webpage can significantly impact that page’s performance. This MarketingExperiments Blog post covers a test of color variations on a webpage search box. The end result may come as a surprise.
||October 27th, 2014
Price Testing: Order of prices increases revenue 51% per visitor for Portland Trail Blazers
The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket prices were positioned next to a call-to-action, the marketing team scored a 51% increase in revenue-per-visitor
||October 23rd, 2014
Email Marketing: Graphic design elements lift clickthrough 11.97%
This MarketingExperiments Blog post features a test that illustrates the importance of email design, and the pages served up to subscribers when they engage with a send.. The test in this post shows how changing a few design elements resulted in an almost 12% lift in clickthrough for an email send.
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