Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but
not easy) seven-word mission statement: To discover what really
works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
There are three ways to use this site:
- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
- Formal Training: Learn how to increase your marketing ROI through live events & workshops, online certification courses and live company training.
- Research Partnership: Apply for a research partnership and let the MarketingExperiments team help drive conversions and ROI for your subscription, lead-generation, ecommerce, email and other online marketing efforts.
||October 8th, 2015
Value Proposition: How a local business doubled its space in 9 months
Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively market your company's value to your customers, no matter your company's size.
||October 5th, 2015
Content Marketing: How to break through the clutter and connect with individuals
At the MarketingSherpa Media Center at &THEN, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Mel Robbins, best-selling author, top TED speaker and CNN commentator, to discuss how to break through the clutter using, the curiosity gap, the mind and soul lead, and how connect with customers in a direct way through content marketing.
||October 1st, 2015
Testing and Optimization: Welcome send test results in 46% open rate for CNET
Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.
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