Discover What Really Works in Optimization
MarketingExperiments is a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. To that end we test every conceivable approach and we publish the results (at no charge) in the MarketingExperiments Journal (subscribe).
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- Self-Guided Learning: Access, for free, more than $20 million in primary marketing research and experiments via our web clinics, MarketingExperiments Journal and research directory.
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|August 28th, 2014
Lead Generation: Simple text change leads to 104% lead capture increase
This MarketingExperiments Blog post features an optimization process highlighting a website copy change to match the copy on a direct mail piece that led to a 104% increase in lead capture. Learn more about how this case study applies to using customer motivation when making changes to your marketing material.
|August 25th, 2014
Subscription Checkouts Optimized: How experimentation led to compounding gains at the revenue level
Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a three-stage testing and optimization cycle on a large media publication’s checkout process.
|August 21st, 2014
Lead Generation: How one company increased leads 96% by changing the presentation of incentive content
Many B2B marketers use free content as an incentive to gain prospect information. How can we improve lead capture on landing pages with free content? In this experiment, we look at how a few changes in the manner of how a free guide was presented increased leads generated by 96%.
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