MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing sales and marketing processes. Today, with multiple optimization indices and formulas and with its MarketingExperiments Lab™ technology, MarketingExperiments, as part of the MECLABS Institute, is forging research partnerships with key companies such as The New York Times, TheStreet.com, and Johnson & Johnson. These partnerships are driving more breakthrough discoveries and have enabled MECLABS and the MarketingExperiments publishing branch to develop the world’s largest collection of optimization related experiments and case studies.
We release a portion of it to our Subscribers
(through the MarketingExperiments Journal and our Web Briefings). < more...
We teach it to our certification students (and help them become experts in Landing Page Optimization, Email Messaging Optimization or Online Testing Optimization).< more...
We conduct joint experiments with our Research Partners
(and help them optimize their subscription, leadgen, advertising, or ecommerce offers). < more...
Through our research, we have been fortunate to collaborate with many of the Net's leading thinkers. We are grateful for everyone's help and insights. And though we still have more questions than answers, we are truly committed to discovering what really works.
Much of the Lab’s research is predicated on strong private sector partnerships. To conduct practical experiments and glean useful data, MarketingExperiments works with partners such as these.
(See actual examples):
- The New York Times
- Encyclopaedia Britannica
- Reuters Group PLC
- The Street.Com
- Johnson & Johnson
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