|MarketingExperiments Announces Acquisition of MarketingSherpa|
|Friday, 03 November 2006|
FOR IMMEDIATE RELEASE
MarketingExperiments.com Announces Acquisition of MarketingSherpa
Top two research firms combine to bring marketers data and training to improve results
JACKSONVILLE BEACH, Fla. AND WARREN, R.I. – November 2, 2006 – MarketingExperiments.com, a research firm that conducts real-time marketing experiments, today announced that it is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. Financial details were not disclosed by either party. More information is available at: http://www.marketingsherpa.com/article.php?ident=29766.
According to Dr. Flint McGlaughlin, director of MarketingExperiments.com, the two research firms will function as separate but close partners continuing to bring marketing professionals practical research data, networking Summits, and professional training.
"Our research team is thrilled at the prospect of working closely with the scientists and statisticians at MarketingExperiments.com," said Anne Holland, president MarketingSherpa, Inc. "Our current research into what's really effective for real-life marketers is sometimes limited by the fact that marketers themselves may not have adequate test data on the newest tactics, such as online video advertising. Now we'll be able to partner with MarketingExperiments to actually design tests using live campaigns."
"Together, our two organizations will enter into 2007 offering marketing professionals the primary resource for the research they need to make the right marketing decision," McGlaughlin said. "Current offerings include a library of nearly 1,000 Case Studies and documented experiments, four annual benchmark guides, as well as Summits, training and certification."
About MarketingSherpa, Inc
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