|Online Advertising Forensics|
|Thursday, 09 February 2012|
Topic: Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions
According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search.
And yet, PPC ads are one of the easiest pieces of creative a marketer can optimize. All you need is access to your company’s Adwords account and a keyboard, and you can make changes and run tests for almost instantaneous feedback from your customers while they are making a buying decision.
To address this disconnect, this Web clinic taught you how to get more ROI out of your PPC campaigns.
Dr. Flint McGlaughlin will review a recent experiment where a few changes to the PPC ad copy resulted in a 47% increase in end conversions.
In addition to the regular teaching, Flint and MECLABS Research Manager, Erin Fagin, reviewed audience-submitted PPC ads live in the clinic and provided suggestions for improving their performance.
Here are what some of the audience members had to say about the Web clinic: