Internet Marketing Journal - MarketingExperiments.com

FREE subscription to more than $20 million in marketing research

Enter your email below to receive the latest in marketing research and exclusives offers from MarketingExperiments.

create Lab ID
We value your privacy. View details on how to contact us.

You can also get our latest research delivered to you via our social media feeds below.

 

Follow us on Twitter Join our Optimization Group Visit the MarketingExperiments Blog
Listen to our MP3 Podcast Listen to our podcast on iTunes Watch videos on our YouTube Channel

Free Clinic

Our Next
Free Clinic



Maximizing Subscription Revenue: How 3 businesses maximized their revenue by discovering the optimal pricing strategy

Wednesday, Dec. 10, 2014
4:00 - 5:00 p.m. EST

Reserve My Place


Research Topics

Site Optimization

Email Optimization

Search Optimization

Marketing Optimization


Training


Search


"Your emails and website provide the common sense that we often leave at the door to the office."

David Jones
Senior Practice Leader
Kaiser Permanente




"I often change small things across many pages as MarketingExperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor."

Amanda Schaner
Marketing Coordinator
Home Science Tools




"The live web clinics are very humbling. I think we're doing a pretty good job. But every time I attend, I realize we could do things much better for our clients. I consider MarketingExperiments my encyclopedia, and parrot the principles I learn every chance I get."

Troy O'Bryan
Co-Founder and Chief Response Officer
Response Capture, Inc

Home arrow Ad Optimization arrow Online Advertising Forensics
Online Advertising Forensics
Thursday, 09 February 2012


register our next free web clinic

Synopsis

Listen Listen

Topic: Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search.

And yet, PPC ads are one of the easiest pieces of creative a marketer can optimize. All you need is access to your company’s Adwords account and a keyboard, and you can make changes and run tests for almost instantaneous feedback from your customers while they are making a buying decision.

To address this disconnect, this Web clinic taught you how to get more ROI out of your PPC campaigns.

Dr. Flint McGlaughlin will review a recent experiment where a few changes to the PPC ad copy resulted in a 47% increase in end conversions.

In addition to the regular teaching, Flint and MECLABS Research Manager, Erin Fagin, reviewed audience-submitted PPC ads live in the clinic and provided suggestions for improving their performance.

Here are what some of the audience members had to say about the Web clinic:

Excellent information. Love that it is fact-based, analytical, specific. Like the approach of participation — ups the learning potential. Great service to the marketing community! –Lynette

This was the best PPC webinar I have attended in quite some time. Flint hits hard and gets right to the core of the issue. Love it!! Please hold more webinars like this. I'm with an agency and this was extremely helpful in teaching me how to better evaluate and write text ads for my clients. Thank you!! –Steven

View the clinic replay, or listen to the audio recording (mp3), to learn from our researchers as they discussed how to get the most ROI from your PPC campaigns.

Listen to an audio replay of the presentation:

iTuns Subscribe to our podcast on iTunes

Audio Subscribe to our mp3 podcast

Watch the next Web Clinic in real-time

Enter your email below for invites to our Web Clinics featuring:

  • First access* invites to Web clinics
  • Latest discoveries in online testing and optimization research
  • Interactive Q&A with the MECLABS research team
  • Live analysis of audience-submitted landing pages and wireframes

You will also receive updates on the latest in marketing research and exclusives offers from MarketingExperiments.




Subscribe for FREE

* Seating is limited to 1,000 attendees and fills quickly

We value your privacy. View details on how to contact us.

About This Brief

Credits:

Presenters
Dr. Flint McGlaughlin
Erin Fagin

Writers
Paul Cheney

Technical Production
Luke Thorpe
Steven Beger
Jessica McGraw
Yi Xu

Additional Contributors
Daniel Burstein
Todd Lebo
Austin McCraw
Beth Caudell
Brad Bortone
Selena Blue

Educational funding provided by

 


::Top Of Page::