Paul Cheney

Optimizing Course Product Pages: How to use a research-based methodology to maximize conversion for your education products

January 23rd, 2017
Comments Off on Optimizing Course Product Pages: How to use a research-based methodology to maximize conversion for your education products

Courses are difficult to sell. The product is usually intangible so it takes quite a bit of imagination on the customer’s part to identify exactly what they will get as a result of taking the course.

As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of course, this is much easier said than done.

In this Quick Win Clinic, Flint McGlaughlin demonstrates how to optimize a course product page using a tested methodology for optimization.

You might also like:

Download the free Quick Guide to Conversion Rate Optimization

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition

Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)

Paul Cheney

The Most Shared MarketingExperiments Content from 2016

January 5th, 2017
Comments Off on The Most Shared MarketingExperiments Content from 2016

Yes, yes. 2016 was a bad year. We get it.

But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.

Read on to view what our audience felt were the top five most shareworthy pieces in 2016.

#1: How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation

Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?

Read more…

Paul Cheney

Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

December 22nd, 2016
Comments Off on Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them.

Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.

You might also like:

Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition

Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)

Courtney Eckerle

Advice from three digital marketing experts on building your budget

December 15th, 2016
Comments Off on Advice from three digital marketing experts on building your budget

blog image

“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.

Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets.

It’s a fantastic reference because it may just be a good idea to line the walls with Drucker quotes when furiously planning (and re-planning) yearly budgets:

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“The best way to predict your future is to create it.”

“If you want something new, you have to stop doing something old.”

“Unless commitment is made, there are only promises and hopes; but no plans.”

The man was a veritable budget planning fortune cookie. However, while these quotes are inspirational, we decided to mine three of marketing’s current minds — Flint McGlaughlin, Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter and Michael Aagaard, Senior Conversion Optimizer, Unbounce —to give some more concrete advice.

Read more…

Daniel Burstein

The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

December 12th, 2016
Comments Off on The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship.

All sales begin with customer understanding

As with any relationship, it begins with an understanding of who the other party in the relationship is, what they want, and what they get out of the relationship. In this case, that is the customer.

So before one pixel is even coded on a website, the goal should be to understand what the customer needs and wants, and then the question becomes — how can this website provide that? Without that understanding, the website has no reason for being.

“Organizations that understand how their customers think and feel have a much better chance at meeting their customers’ needs,” Katie Sherwin, User Experience Specialist, Nielsen Norman Group, said.

Read more…

Paul Cheney

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

December 6th, 2016
Comments Off on Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page.

In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider.


 

You might also like:
Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion