Analysis

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Read on to learn the proper way to write a value proposition.

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to learn how a simple Hallmark sticker was able to communicate the company's value proposition relatively inexpensively, setting the…

You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem could be in your execution. This MarketingExperiments Blog post explains the importance of keeping your value proposition front…

Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five questions that every value prop must answer.

The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a decade. By some measures, the team has actually gotten worse in recent years. Yet, despite a miserable 1-7 home record for…

One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect believes) and reality (what actually is). This blog post takes a philosophical view of this challenge and explains how a…

Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises your team can’t deliver. Check out this MarketingExperiments Blog post to discover four questions you need to ask about your…

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.