Dan is the main writer powering MarketingExperiments publishing
engine – from web clinics to research briefs to the blog. Prior to joining the team, he was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Dan has nine years of experience in copywriting, editing, internal communications, sales enablement, and marketing communications.

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Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in Systems Engineering from Universidad Metropolitana in Venezuela, and an MBA in Marketing from Vanderbilt University.

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Boris is part social scientist, part techie, and part philosopher. As the director of technology consulting at a small Florida marketing firm, he began searching for ways to combine web development with his academic background in research. This search led him to MarketingExperiments. Since joining the team in 2007, Boris’ work with Fortune 500 and international research partners has included experimental design, business intelligence analysis, competitive strategy, and lead generation. He has led optimization projects that generated up to tens of millions of dollars in annual revenue. Boris holds an MBA from the University of Florida and a B.A. in Religious Studies with a cert. in International Relations from Cornell.

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At MarketingExperiments, Gina leads a team of research analysts that have driven double-digit ROI gains for Research Partners like 1-800-Flowers and Royal Bank of Canada. Before joining MarketingExperiments in June 2006, she ran the creative team at SECURE-RES (now Vizergy), an internet marketing firm that specializes in hotels and resorts. After graduating from Flagler College with a B.A. in Communications, she began her career at direct marketing company Harte-Hanks, where she managed enterprise accounts in the financial, automotive, and insurance industries. When she’s not rebuilding websites for maximum results, she’s renovating her home at the beach.

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From web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night.

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Andy identifies partners that can bring real-world challenges to MarketingExperiments research program while leveraging the findings to meet their business goals. Having previously excelled as a Senior Research Analyst, he has an extensive understanding of the research and testing process. Before joining MarketingExperiments in January 2008, Andy managed and recruited financial industry accounts such as Charles Schwab, Merrill Lynch and Northern Trust for Cendant Corporation’s business services division. Andy credits his ability to pair partners’ complex marketing challenges with current research projects to his tenure as a Staff Instructor at the U.S. Navy’s Nuclear Power School – a position he received after finishing first in his class.

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Scott is the man that keeps the trains running on time for all research projects in the laboratory. Before joining MarketingExperiments in May 2008, Scott was the Vice President and Head of Pre-Settlement Operations for Macquarie Bank and has held operational leadership roles for other financial industry firms such as Countrywide Home Loans, PHH Mortgage, and Merrill Lynch. Scott holds a degree from the highly ranked Department of Economics at Indiana University in Bloomington. In his free time, he uses his operational expertise to teach 11-year-olds the mechanics of the 6-4-3 double play.

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As Director of Sciences for MarketingExperiments’ parent company, the MECLABS Group, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University, and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees, and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics, and applied statistics.

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Arturo is a driving force behind the data analytics for MarketingExperiments’ Research Partners, which includes Fortune 1000 and emerging companies. Before joining MarketingExperiments in 2007, he was instrumental in the integration of massive amounts of HR data into a simple scorecard as an Advisor at Citigroup-subsidiary Banamex, Mexico’s largest bank at the time. Arturo previously worked as a consultant for multiple companies, during which time he analyzed procurement procedures and government funding for clients such as the Mexican Inland Revenue Service and Mexican Health Ministry. Arturo earned his MBA from IE Business School with a Concentration in Operations and Data Management. Before embarking on a career analyzing data, he spent time breaking down the bigger questions in life while studying for his Bachelor’s of Science in Philosophy at the National University of Mexico.

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Adam joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of Literature. While at MarketingExperiments, Adam has filled several roles such as research project manager, writer, and paid search manager. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer, and social media.

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Corey manages experiments that routinely produce double-digit conversion growth for research partners. Before supervising his own experiments, Corey was part of the teams that helped achieve ROI gains for Car and Driver, The New York Times, and other partners. Prior to joining MarketingExperiments in July 2007, Corey was an analytics and testing consultant for a wide range of organizations and an affiliate marketer for B2C companies. In his spare time, Corey focuses his optimization skills on his car and regularly tests its performance in organized road races.

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As the lead analyst for the Royal Bank of Canada research partnership, Nathan is adept at generating greater ROI from already high-performing websites and email marketing for enterprise-size marketers. But in his previous role as the Director of Online Sales for venture-backed Internet music startup Grooveshark.com, he also learned how to craft effective online marketing for startup companies where the potential is far greater than the marketing budget. With a B.S. in Public Relations and Entrepreneurship from the University of Florida, Nathan has a sense for not only how to run a successful business but how to let everyone know you’re running a successful business. Like all good Web marketers, he asks that you look out for his book as soon as he gets around to writing one.

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Jon mostly works with financial industry research partners and is well respected around the lab for his keen test planning and scheduling abilities. Before joining MarketingExperiments in April 2007, Jon managed relationships with advertisers and supporters in publications like Massage magazine and Chiropractic Economics. He holds a BA in Integrated Marketing Communications from Wichita State University and when not managing research partnerships, Jon spends his free time leading the nonprofit FIBC Traditional Taekwondo school.

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