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August 28th, 2015

About MarketingExperiments Blog

MarketingExperiments was the first internet based research lab to conduct experiments in optimizing marketing and sales processes. Our research team has developed the world’s largest collection of optimization-related experiments and case studies, which is disseminated (free) via the MarketingExperiments Journal and www.marketingexperiments.com. The MarketingExperiments Blog complements our research with additional news, insights, analysis and interviews from our team. It also provides another venue to exchange ideas with our community of marketing, optimization and sales professionals. We invite you to comment on and share blog posts, as well as the blog itself, and play an active role in our shared mission to “discover what really works” in optimization. If you are interested in contributing to the MarketingExperiments blog, consider joining our team. Please review career opportunities here.

The MarketingExperiments Bloggers

 

Daniel Burstein, Director of Editorial Content, MECLABS Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications. Blog Posts | LinkedInLinkedIn | Twitter
Gaby Paez, Senior Business Intelligence Manager, MECLABS Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Currently, Gaby is part of the business intelligence team leading competitive and industry research projects. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in systems engineering from Universidad Metropolitana in Venezuela, and an MBA in marketing from Vanderbilt University. Blog Posts | LinkedIn
J. David Green David Green, Vice President of Partnership Development, MECLABS    
J. David Green is the Vice President of Partnership Development at MECLABS Institute. Among his accomplishments, Dave has helped a Fortune 500 technology company (Avaya) build a billion dollar sales pipeline in twenty months by scaling lead generation to improve sales productivity profitably. He has also published a book on lead generation. He started his career with the database marketing business division of Dun & Bradstreet. His current focus at MECLABS is on ecommerce solutions. He holds a Master’s degree in English from the University of Missouri. Blog Posts | LinkedIn
Scott Howard Scott Howard, Executive Director of Operations, MECLABS Scott is the man that keeps the trains running on time for all research projects in the laboratory. Before joining MarketingExperiments in May 2008, Scott was the vice president and head of pre-settlement operations for Macquarie Bank and has held operational leadership roles for other financial industry firms such as Countrywide Home Loans, PHH Mortgage, and Merrill Lynch. Scott holds a degree from the highly ranked Department of Economics at Indiana University in Bloomington. In his free time, he uses his operational expertise to teach 11-year-olds the mechanics of the 6-4-3 double play. Blog Posts | LinkedIn | Twitter
Bob Kemper Bob Kemper, Senior Director, Research and Development, MECLABS As director of sciences for MarketingExperiments’ parent company, the MECLABS Group, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University, and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees, and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics and applied statistics. Blog Posts
Adam Lapp Adam Lapp, Director of Services Operations, MECLABS Adam joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of literature. While at MarketingExperiments, Adam has filled several roles such as research project manager, writer and paid search manager. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer and social media. Blog Posts | LinkedIn
Austin McCraw, Senior Director, Editorial Content, MECLABS From Web clinics to certification courses, Austin works behind the scenes to bring our research analysts’ discoveries to our audience in clear and creative ways. Before joining MarketingExperiments, Austin was the Promotions Director for a PBS affiliate in Gainesville where he was in charge of publicizing local and national programming. A graduate of the University of Florida’s College of Journalism and Communications, Austin specializes in new media and video production by day and producing family memories with his wife and two children by night. Blog Posts | LinkedIn | Twitter
Jon Powell Jon Powell, Senior Manager of Executive Research and Development, MECLABS Jon mostly works with financial industry Research Partners and is well respected around the lab for his keen test planning and scheduling abilities. Before joining MarketingExperiments in April 2007, Jon managed relationships with advertisers and supporters in publications like Massage magazine and Chiropractic Economics. He holds a B.A. in integrated marketing communications from Wichita State University and when not managing research partnerships, Jon spends his free time leading the nonprofit FIBC Traditional Taekwondo school. Blog Posts | LinkedIn
Gina Townsend Gina Townsend, Associate Director of Services Operations, MECLABS At MarketingExperiments, Gina leads a team of research analysts that have driven double-digit ROI gains for e-commerce and financial industry Research Partners. Before joining MarketingExperiments in June 2006, she ran the creative team at SECURE-RES (now Vizergy), an internet marketing firm that specializes in hotels and resorts. After graduating from Flagler College with a B.A. in communications, she began her career at direct marketing company Harte-Hanks, where she managed enterprise accounts in the financial, automotive, and insurance industries. When she’s not rebuilding websites for maximum results, she’s renovating her home at the beach. Blog Posts | LinkedIn
Spencer Whiting, Senior Research Manager, MECLABS Spencer brings his extensive experience in small business, sales, marketing and startup management to MarketingExperiments. He has been involved with five startups as a senior employee and has four years of small business turn around consulting experience in businesses spanning the hospitality, B2B and nonprofit sectors. His creativity and understanding of what it takes to succeed in business today benefits our Research Partners by helping to create real-world solutions to achieve success. He is fascinated by the opportunities presented by the Internet to change business in a profound way. His passions in life are his wife, Snowden, ballroom dancing, the Boston sports scene and sailing. Blog Posts | LinkedIn
Paul Cheney, Senior Partnership Content Manager, MECLABS Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie. Blog Posts | LinkedInLinkedIn | Twitter
Selena Blue, Partnership Content Manager, MECLABS As Partnership Content Manager, Selena crafts various content to serve MECLABS Partners. From writing books on customer insights to building PowerPoint decks, she creates stories around our Partners’ successes and experiment discoveries to aid their marketing optimization transformation. Prior to her current position, she started at MECLABS as copy editor, then moving into a writing role as reporter. Selena holds a B.S. in communications and an M.S. in integrated marketing and management communications, both from Florida State University. Blog Posts | LinkedInLinkedIn | Twitter
Diana Sindicich, Senior Data Sciences Manager, MECLABS Diana assists researchers from all sections of MECLABS with the design and administration of meaningful research studies and webpage tests. Her areas of expertise include experimental design, survey techniques, extracting and inferring customer behavior from website analytics data. Before joining MECLABS, she served as an assistant professor of Apparel, Textiles and Interior Design at Kansas State University. With varied interests spanning both the scientific and the creative ends of the spectrum, her past research has focused on consumer viewpoints of garment sizing, using survey methods and emerging technologies such as CAD software and 3D body scanners to isolate areas of opportunity for apparel manufacturers. Her research has been published in peer reviewed journals and presented at conferences across the country. Diana holds a Ph.D. in Textiles and Consumer Sciences from Florida State University. When she is not assisting researchers, she enjoys playing with her daughter, helping out in her husband’s comic book store, singing and playing the piano. Blog Posts | LinkedInLinkedIn
Andrea Johnson Andrea Johnson, Copywriter, MECLABS As a copywriter for MECLABS, Andrea Johnson develops content for both MECLABS and its Research Partners – from articles to landing pages to emails to blogs. Her goal is to give audiences actionable knowledge that will create more opportunities and revenue, and help them be more effective, productive and happier. Andrea is a journalist who has more than two decades of marketing communications and public relations experience in B2B consulting, senior living and healthcare, nonproEditorial Managerfit, real estate and telecommunications. Blog Posts | LinkedInLinkedIn | Twitter Twitter
Benjamin Filip Benjamin Filip, Senior Data Sciences Manager, MECLABS Ben assists the researchers at MECLABS with data management and interpretation. He has conducted exploratory data analysis in many diverse fields of business and helped optimize the productivity and resource use of companies. Before working for MECLABS, Ben was an instructor of statistics at Florida State University. While teaching, he earned his master of science in biostatistics from Florida State University. He has held positions at companies in the financial, manufacturing and transportation industries. When not crunching data at MECLABS, Ben enjoys golf, music, camping/hiking, traveling, swimming, kayaking and other water sports/activities.Blog Posts | LinkedIn
Anuj Shrestha Anuj Shrestha, Data Manager, MECLABS Anuj assists the MECLABS research team and Research Partners by providing insights based on data analysis that can be useful in the optimization process and internal procedures. Utilizing quantitative information to draw conclusions and applying them to make lives easier has always been his passion. He graduated from University of North Florida with B.S. in mathematics. He has tutored many high school and college students taking mathematics and statistics courses, and enjoyed showing students how statistical methods are often applied in science, business and other fields. Besides crunching numbers, solving equations and proving theorems, Anuj enjoys playing guitar, martial arts, comedy, reading, politics and world history.Blog Posts | LinkedInLinkedIn
Lauren Maki Lauren Pitchford, Senior Optimization Manager, MECLABS Lauren guides her colleagues in improving the online marketing efforts of MECLABS Research Partners. She develops test plans and strategies, hypotheses, and research questions to clarify what works and what doesn’t to drive the highest number of conversions and most revenue. Lauren has a bachelor’s degree in advertising from the University of Florida, where she graduated with highest honors and received the Advertising Federation’s Gold ADDY award in the Student Magazine Campaign division. While attaining her degree, she served in account services, advertising consulting, business development and graphic design at several organizations, including The Golf Channel, Planet Hollywood and Beloved Experiential. She is an avid student of life, with a passion for psychology and art.Blog Posts | LinkedInLinkedIn
Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content for MarketingExperiments readers. She earned her B.A. in English literature, mass communications and film studies from Saint Mary’s College in Notre Dame, Ind. She has worked as a writer and sports photographer for The University of Notre Dame Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography.Blog Posts | LinkedInLinkedIn | Twitter
Erin Fagin, Senior Research Manager, MECLABS Erin works daily to help Research Partners with testing and optimization strategies. Prior to joining MECLABS, Erin worked in a research internship in Florida’s tourism industry. Erin holds her B.S. in advertising and management from Florida State University. When Erin’s not working, she loves to read, travel and play sports. Blog Posts | LinkedInLinkedIn
Rebecca Strally, Senior Optimization Manager, MECLABS Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts. Blog Posts | LinkedInLinkedIn
Gina Greco, Senior Research Manager, MECLABS As a research manager, Gina works with her Partners in a multitude of different areas including landing pages, banner ads, email templates and shopping cart experiences to help optimize and test for increased results. She began her career with MECLABS in 2011 and has helped multiple Partners with test strategies and optimization efforts. Before MECLABS, Gina worked as a manager for Citibank and graduated with a degree from the University of North Florida, where she majored in marketing. In her spare time she enjoys walking her dog, Cannoli, on the beach and spending time with friends and family. Blog Posts | LinkedInLinkedIn
Michael Powers, Senior Research Manager, MECLABS Michael works daily to help Research Partners with testing and optimization strategies. Michael holds his B.S. in marketing and international business from the University of Tennessee in Knoxville. When Michael is not working, he loves to golf, read, travel and spend time with family and friends. Blog Posts | LinkedInLinkedIn
Maria Hendricks, Data Manager, MECLABS As a member of the MECLABS sciences team, Maria helps to manage the Test Protocol processes and ensure all MECLABS tests are accurately recorded, reviewed and achieved. Before MECLABS, Maria worked as a petroleum engineer for many international oil corporations as well as a consultant for many international businesses. In her spare time, Maria enjoys cooking, gardening and teaching children math and Chinese. Blog Posts | LinkedInLinkedIn
Emily Munns, Research Manager, MECLABS Emily is a member of the MECLABS research team and is the primary point of contact for multiple Research Partnerships. Her responsibilities include managing and monitoring projects and team members, which includes optimization strategies, test strategies and reporting. She enjoys interacting with her Partners on multiple levels, which is a motivating factor in her daily work. Emily holds a bachelor of arts in marketing and sports management from Saint Mary’s University-Winona. Emily enjoys going on trips with family and friends, and actively follows at least one Minnesota sport at all times. Blog Posts | LinkedInLinkedIn
Jesse Gomes, Research Manager, MECLABS Jesse works directly with our Research Partners in developing and continually improving a robust testing strategy that serves each Partner’s specific needs. Before MECLABS, Jesse attended the University of North Florida, where he achieved his B.S. in advertising communications while minoring in business administration. Jesse originally hails from Massachusetts and is an avid fan of The New England Patriots. In his spare time, Jesse enjoys reading science fiction, working out and playing sports. Blog Posts | LinkedInLinkedIn
Derrick Jackson, Senior Data Sciences Manager, MECLABS Derrick assists the MECLABS research team and Research Partners by providing in-depth analysis of difficult concepts if the field of data interpretation. He achieves this by utilizing his passion for mathematics and background in teaching. While at Georgia Southern University pursuing his M.S. in applied mathematics, he was a teaching assistant for several classes including college algebra, calculus I and calculus II. Aside from getting his hands dirty crunching numbers, Derrick enjoys camping/hiking, watching college football, traveling and fishing. Blog Posts
Jesse Kraker, Senior Research Manager, MECLABS  As a member of the MECLABS services team, Jesse works directly with MECLABS’ Research Partners to analyze and optimize their marketing efforts. Before MECLABS, Jesse worked in the printing industry as a project manager and marketing specialist. Jesse holds a B.S. in graphic media publishing from Rochester Institute of Technology, and is currently working towards his MBA at the University of North Florida. In his spare time, Jesse enjoys staying active and spending his time outside in the Florida sunshine as much as possible. Blog Posts | LinkedInLinkedIn
Ben Huppertz, Senior Research Manager, MECLABS  As a senior research manager, Ben and his team of research analysts provide the insight and innovation to help Fortune 50 companies, global organizations and emerging businesses maximize results from their marketing campaigns, websites, emails and more. This includes analyzing, interpreting and responding to online test data, as well as identifying and driving lead generation opportunity. Ben previously worked at Topaz Corporation as an assistant project manager. He is fluent in both German and English, and has a bachelor’s in business administration/international business management from the University of North Florida Coggin College of Business, where he graduated with honors. Blog Posts | LinkedInLinkedIn
Lindsay Johannesen, Research Manager, MECLABS  Lindsay’s goal is to help Partners with their optimization efforts. She accomplishes this through in-depth analysis using MECLABS optimization methodologies to inform test planning and implementation. Lindsay comes to MECLABS with a background in education as a language arts and social studies teacher and curriculum designer. She uses her educational background to guide her optimization insights. When she is not working, she enjoys spending her free time reading, traveling and volunteering with youth. Blog Posts | LinkedInLinkedIn
Amy Tulley, Research Manager, MECLABS Amy is responsible for managing projects focusing on optimization strategy and test implementation for various Partners including a Fortune 20 wireless company. Amy holds a bachelor’s degree in real estate from Florida State University and a master’s degree in business administration from the University of North Florida. In her spare time, Amy enjoys spending time with friends, going to live music shows and living by the beach. Blog Posts | LinkedInLinkedIn
jessica-lorenz-bio Jessica Lorenz, Event Content Manager, MECLABS Jessica spends her time developing PowerPoint presentations for webinars, where she transforms thoughts and ideas into visuals. Before joining MECLABS, Jessica worked as a marketing assistant at a nonprofit organization. She attended The Pennsylvania State University where she earned degrees in International Studies (B.S.), International Politics (B.A.) and minors in Business, History and German. When she’s not working, she enjoys going on adventures with her husband, painting and playing with her cats. Blog Posts | LinkedInLinkedIn
Mike Xiao, Research Manager, MECLABS Mike works daily with Research Partners in the development and implementation of optimization testing strategies across a variety of online marketing channels. He attended the University of Florida, where he earned his B.S. in finance and minored in anthropology. Before MECLABS, he worked on the customer service staff at Publix, where working was only sometimes a pleasure. In his spare time, Mike enjoys film, reading and racquetball. Blog Posts | LinkedInLinkedIn
martha-hubbard-bio Martha Hubbard, Business Intelligence Analyst, MECLABS Martha is responsible for managing projects for companies both small and large, and helping Research Partners determine the best places to test on their sites where they will gain solid learnings and see big lifts. Before MECLABS, Martha worked as a project manager for a small marketing firm. Martha holds a bachelor’s degree in marketing and a master’s degree in business administration from the University of North Florida, where she also participated in two short-term study abroad trips to China and India. In her spare time, Martha enjoys spending time with family, going to live music shows and traveling.
Blog Posts | LinkedInLinkedIn
Hannah Morrell, Research Manager, MECLABS Hannah’s role at MECLABS involves working with Research Partners and creating and optimizing test strategies, analyzing results and assisting in day-to-day responsibilities. Before joining the team, she worked as a Project Coordinator at Kessler Creative, a company specializing in print marketing and direct mail services. Hannah earned her B.S. in communications with a concentration in public relations and minored in psychology at the University of North Florida. In her free time, Hannah enjoys cooking, baking, crafting and watching football.
Blog Posts | LinkedInLinkedIn
Josh Wilson, Sales Support, MECLABS Josh is involved with the training team at MECLABS. He travels around the country to teach and learn with other marketers what’s really working in marketing today. He’s also instrumental in Web clinic production. Before MECLABS, Josh has a varied background, including serving as a fireman and wrestling alligators.
Blog Posts | LinkedInLinkedIn
Joey Taravella, Content Writer, MECLABS As a member of the MECLABS executive content team, Joey creates executive-level presentations for either Flint McGlaughlin, CEO, MECLABS, or other top executives. Prior to working at MECLABS, Joey was the art director for the independently-funded publication The Spinnaker at the University of North Florida. He also holds a B.S. in fine art with a concentration in graphic design and digital media. He has traveled abroad to offer pro bono design work for various non-profits. In his spare time, Joey enjoys water sports and spending time with friends and family.
Blog Posts | LinkedInLinkedIn
Kayla Cobb, Copy Editor, MECLABS Institute Kayla’s role at MECLABS involves editing everything from blog posts, articles and newsletters to marketing sends and landing page copy. Before joining MECLABS, Kayla worked as the Associate Editor at Clemson University’s student-run newspaper, The Tiger News. She earned her B.A. in English and minored in business administration at Clemson University, and she spent a semester studying at St. Peter’s College, University of Oxford. In her free time, Kayla enjoys reading, writing, watching too much TV and taking improv classes.
Blog Posts | LinkedInLinkedIn| Twitter
Ken Bowen, Partnership Content Manager, MECLABS Institute As Partnership Content Manager, Ken’s goal is to transform raw test data into clear, accurate, actionable content for MECLABS’ partners. This position affords Ken the opportunity to engage extensively in the three disciplines that he is most passionate about &#8212 statistics, marketing and written communication. Prior to joining MECLABS, Ken spent seven years working in civil engineering, interfacing with clients such as NASA, the Florida Department of Transportation, the Jacksonville Transportation Authority and UF Shands Medical Center. Ken has a B.A. degree in economics from the University of North Florida and recently released a book, Big League City! 100 Years of Football in Jacksonville, with a foreword by Jacksonville Jaguars’ owner Shad Khan. In his limited spare time, Ken enjoys spending time with his wife, daughter and twin brother; reading; taking online courses in unfamiliar subjects; FSU and Jaguar football; Chicago Cubs baseball; and general pop-culture.
Blog Posts
Shaniah McGlaughlin, Junior Content Writer, MECLABS Institute Shaniah oversees an executive content management system, reviewing and editing over 400+ pieces of content annually, while creating and publishing monthly newsletters and designing templates and content-focused tests to achieve the highest readership for the site. Additionally, she assists in the creation of support content for executives (i.e. presentations, reports, summaries). In her free time, she enjoys music composition, sports and spending time with family and friends.
Blog Posts | LinkedInLinkedIn
Kylie Davidson, Academic Curriculum Manager, MECLABS Institute Kylie Davidson, Academic Curriculum Manager, brings her optimization and testing experience as a Research Manager to the MECLABS corporate and university-level training team. As a Research Manager, Kylie has managed projects for a Fortune 10 banking company as well as other prominent national and international companies. Before coming to MECLABS, Kylie worked as a high school English teacher and will complete her Masters in English Literature at the University of Florida in the Spring of 2016. Outside of work, Kylie dedicates her time to riding her horse, Grace, trick-riding and working on her and her fiancé’s farm.
Blog Posts | LinkedInLinkedIn
Greg Hamilton Gregory Hamilton, Senior Academic Curriculum Manager, MECLABS As a member of the content team at MECLABS, Gregory develops academic curriculum and content for our corporate training certifications. His goal is to bridge the gap between the theoretical rigor commonly found in graduate education and the practical application found within the business world. As a part of this effort Gregory works with several of the world’s foremost experts in value proposition to produce peer-reviewed academic research in the form of papers and articles. Additionally, Gregory can frequently be found facilitating certification courses and workshops with our Research Partners on the topics of value proposition, landing page optimization, online testing methodologies, email marketing and lead generation. Gregory earned his Master in Business Administration degree (MBA) at Lindenwood University and loves exploring the intersection of marketing, psychology and philosophy.
Blog Posts | LinkedIn
Dr. Liva LaMontagne, Editorial Research Manager, MECLABS Institute With a focus on data and research, Liva is working to bring cutting-edge insights to marketers and business leaders. She is also involved in collaborative projects with academic researchers. Before joining MECLABS, Liva conducted research with University of Florida’s Warrington College of Business Administration as a Fulbright Visiting Scholar. There, she studied how managers’ and direct reports’ personality traits impact their work effectiveness. She earned her PhD in industrial/organizational psychology at the University of Latvia. Her passions are studying how personality affects all aspects of life and spending time with her family. Liva also enjoys going to the beach, jogging, superhero movies, reading and painting.
Blog Posts | LinkedIn

Several other MarketingExperiments team members, present and retired, also contribute to this blog, including: Zuzia Soldenhoff-Thorpe, Dr. Chuck Coker, Kaci Bower, Adam T. Sutton, David Meerman Scott, Joelle Parra, Heather Andruk, Hunter Boyle, Greg Burningham, Adam Davis, Peg Davis, Jimmy Ellis, Anna Jacobson, Andy Mott, Aaron Rosenthal, Arturo Silva, Corey Trent, Nick Usborne, Dustin Eichholt, Brad Bortone, Eric Coffman, Warren Staley, Allison Banko, John Nye, Erin Hogg, Taylor Kennedy, Nathan Thompson, David Kirkpatrick, Alex Abell, John Tackett, Michael Rendon, Sam Caruso, Carmen Weeks, Matthew Hertzman, Taylor Lightfoot, Eddie Lutz and Daniel Beulah.

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