Comments on: Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’t have? http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Marketing Optimization: Make the business case for testing to fight the squirrel http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-26113 MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Marketing Optimization: Make the business case for testing to fight the squirrel Mon, 19 Sep 2011 20:49:56 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-26113 [...] see how our dynamic marketing duo initially tried to fight the squirrel, please watch Part 1 and Part 2 in our ROI-increasing/squirrel-slaying [...] [...] see how our dynamic marketing duo initially tried to fight the squirrel, please watch Part 1 and Part 2 in our ROI-increasing/squirrel-slaying [...]

]]> By: Marketingsherpa Blog » Marketing Research: How asking your customers can mislead you http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-23547 Marketingsherpa Blog » Marketing Research: How asking your customers can mislead you Fri, 25 Feb 2011 14:15:59 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-23547 [...] Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’... [...] [...] Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’… [...]

]]> By: Marketingsherpa Blog : » Marketing Research: Cold, hard cash versus focus groups http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-19292 Marketingsherpa Blog : » Marketing Research: Cold, hard cash versus focus groups Thu, 09 Dec 2010 08:03:24 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-19292 [...] Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’... [...] [...] Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’… [...]

]]> By: Marketingsherpa Blog : » Marketing Research and Surveys: There are no secrets to online marketing success in this blog post http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-19034 Marketingsherpa Blog : » Marketing Research and Surveys: There are no secrets to online marketing success in this blog post Tue, 23 Nov 2010 20:08:41 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-19034 [...] “Would you buy a product that doesn’t exist with pretend money you don’t have?” Yeah, there’s the rub… [...] [...] “Would you buy a product that doesn’t exist with pretend money you don’t have?” Yeah, there’s the rub… [...]

]]> By: Anne T Stone http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-9825 Anne T Stone Thu, 15 Jul 2010 18:37:58 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-9825 I like the way Domino's Pizza worked to turn itself around with the "focus group follow up" campaign - I wonder if they have seen returning customers. The commercial shows the company members engaged in the focus group - not behind glass which I thought was interesting - AND obviously in some pain...Totally authentic? http://www.youtube.com/watch?v=nI28ecDy9sE as far as dancing squirrels go....KIA SOUL is sold by hamsters, I guess that makes all the difference. I just can't get enough of that commercial! I can't see Kia testing that with a focus group, but maybe they did http://www.youtube.com/watch?v=c68V3z2tSjw&feature=related I like the way Domino’s Pizza worked to turn itself around with the “focus group follow up” campaign – I wonder if they have seen returning customers. The commercial shows the company members engaged in the focus group – not behind glass which I thought was interesting – AND obviously in some pain…Totally authentic?
http://www.youtube.com/watch?v=nI28ecDy9sE

as far as dancing squirrels go….KIA SOUL is sold by hamsters, I guess that makes all the difference. I just can’t get enough of that commercial! I can’t see Kia testing that with a focus group, but maybe they did http://www.youtube.com/watch?v=c68V3z2tSjw&feature=related

]]> By: John Hyde :: York, England http://www.marketingexperiments.com/blog/analytics-testing/focus-groups.html/comment-page-1#comment-9817 John Hyde :: York, England Thu, 15 Jul 2010 11:57:16 +0000 http://www.marketingexperiments.com/blog/?p=3696#comment-9817 Use domestic smoke alarms as an example. A focus group would all agree 100% that it makes sense to fit smoke detectors all round the house. But we already know that not everyone does this. So if we're deciding to launch smoke detectors or not then a focus group will help us to make a bad decision. A focus group would help to home in on the reasons why people don't buy/fit them. Convenience? Cost? Ugliness and disruption to decor? Or is it just delay/inertia? These would help to try different approaches: nicer-looks or cheaper or ultra-easy installation, or... Use domestic smoke alarms as an example.

A focus group would all agree 100% that it makes sense to fit smoke detectors all round the house. But we already know that not everyone does this. So if we’re deciding to launch smoke detectors or not then a focus group will help us to make a bad decision.

A focus group would help to home in on the reasons why people don’t buy/fit them. Convenience? Cost? Ugliness and disruption to decor? Or is it just delay/inertia?

These would help to try different approaches: nicer-looks or cheaper or ultra-easy installation, or…

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