Comments on: Social Media Measurement: Are you getting value out of Twitter and its peers?

By: Social Media Marketing: Analytics are free and plentiful, so use them | Marketingsherpa Blog

Tue, 15 Nov 2011 08:02:31 +0000

[...] Social Media Measurement: Are you getting value out of Twitter and its peers? [...]

By: James Nel

James Nel — Tue, 09 Nov 2010 12:04:07 +0000

In a survey of 219 respondents, when asked to indicate the three most valued business objectives, more than two-thirds of company respondents (69%) said their organizations value increased sales, and 65% cite increased profitability. Echoing Matt Chandler’s comment, measuring direct ROI from the use of social media platforms is a tricky business, Softer brand objectives are not as high on the list of priorities, but 53% of respondents cite improved customer satisfaction and just under half include more brand recognition (49%) and better brand reputation (48%) in their three most important business objectives.

As such, the ROI of social media encompasses much more than simply direct increases in sales or revenue and perhaps one of the most important factors is simply increasing traffic from relevant and interested potential clients as if a company can increase the volume (and quality) of people visiting their sites they are more likely to be able to convert these visitors into customers.

For a full report on the value of social media (including a dedicated section on ROI, from where I obtained my figures) check out this link: http://ecly.co/9XJLkk

By: Matt Chandler

Matt Chandler — Sat, 18 Sep 2010 10:35:56 +0000

ROI measurement can be notoriously difficult for Social Media Marketing. Numbers are easy (visitors, re-tweets, fans, etc, etc) but correlating this to other KPIs that sit easily in the Managament Information numbers can often be a challenge.

By: Dental Marketing Options

Dental Marketing Options — Thu, 02 Sep 2010 19:39:00 +0000

Great Article! Sad I missed the presentation… five months back, but still! It is very difficult to put a price on the effects of social media and sometimes that’s all clients want to hear. “How much money will I make?”

By: If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…

Mon, 23 Aug 2010 07:03:41 +0000

[...] Social Media Measurement: Are you getting value out of Twitter and its peers? [...]

By: TJ McCue

TJ McCue — Mon, 02 Aug 2010 17:59:21 +0000

Great stuff, Boris. I blogged about your post at my AllBusiness.com blog (owned by Dun & Bradstreet). I created a list of the many, many social media ROI tools (195+ tools for measurement and monitoring).