Daniel Burstein

Personal Development Plan: Free resources to help you start testing (and help your career)

May 25th, 2012

I was leafing through the MarketingSherpa 2012 Executive Guide to Marketing Personnel (free excerpt at that link), and lead author Chuck Coker listed a series of initiatives that would help companies develop the capacity of their individuals. The first one was …

“There is a personal development plan for each individual. Courses and training are provided.”

While some high-performing marketing organizations create a personal development plan for each individual, many do not — especially in smaller companies.

So, here’s my advice to you … create your own. Know where you want to go and what goals you want to accomplish, and then find the path that will lead you there. Since your boss isn’t a HR expert like Chuck, he probably doesn’t care about HR terms like life purpose or idea self.

However, I guarantee he cares about results.

So, you can create your own path that focuses on the bottom line, sales, leads or some other KPI. And, one of the best ways to get a path that will lead you there is by creating a new program of optimization and testing in your company. Optimization and testing can help you achieve the results you need to bring notice to management and earn you the promotion you desire. If you haven’t started yet, here is a free resource kit to help get you started.


We originally created this kit to prepare attendees for the Quick Win Clinic at the upcoming Optimization Summit 2012 in Denver, but I think it has a few basic resources to help you get your first testing win even if you can’t join us at next month’s Summit:

  • A Statistical Significance Calculator
  • A Design of Experiments Worksheet
  • A list of resources to help you set up the test

Use these documents to record the important aspects of your tests, and then schedule regular meetings with your boss showing him what you’ve learned about the customer that will help the company … along with the numerical results showing what you’ve added to your team’s KPIs.

And if you need some assistance along the way, we have courses and training that can help as well.

Everyone wants a Fairy Godmother HR department that will sprinkle wave a magic wand and help usher their career along. But, if you don’t have that bippity-boppity-boo in your organization, take matters into your own hands and start showing the results of your hard work.


Related Resources

Marketing Career: 4 questions every marketer should answer (and what you need to know to start asking them)

Creating a Culture of Testing: How to defeat the tyranny of best practices

Optimization 101: How to get real results from A/B testing

Marketing Career: 3 steps to optimize your LinkedIn profile

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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