MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

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Tag Cloud

Last 30 Posts

• Test Your Marketing Intuition: Which call-to-action won? - February 22, 2012 - 2 comments
• Marketing Optimization: What minor changes have produced major lifts in your marketing? - February 20, 2012 - 0 comments
• Headline Writing: How a junior marketer beat the CEO’s headline by 92% - February 17, 2012 - 0 comments
• Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns - February 15, 2012 - 1 comment
• PPC Mysteries Revealed: 7 Answers to your pressing PPC questions - February 13, 2012 - 1 comment
• Email Summit: Testing timing and format elements in follow-up email - February 10, 2012 - 0 comments
• Email Summit 2012: Meeting email marketing challenges - February 8, 2012 - 1 comment
• Social Media Marketing: Going viral is so easy it’s hard - February 6, 2012 - 5 comments
• Channel Optimization: 6 quick lessons from shifting to a video-centric format - February 3, 2012 - 0 comments
• Test Your Marketing Intuition: Which PPC ad produced more conversions? - February 1, 2012 - 21 comments
• Online Advertising: How your peers optimize PPC ads - January 30, 2012 - 0 comments
• PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group - January 27, 2012 - 39 comments
• Quick Lift Ideas: 8 test ideas to help you increase conversion across your site - January 25, 2012 - 4 comments
• Marketing Optimization: How to design split tests and multi-factorial tests - January 23, 2012 - 0 comments
• Blandvertising: How you can overcome writing headlines and copy that don’t say anything - January 20, 2012 - 2 comments
• Banner Blindness: Why your marketing messages are hiding in plain sight - January 18, 2012 - 3 comments
• Marketing Metrics: Why all numbers aren’t created equal - January 16, 2012 - 0 comments
• The Ultimate Click: How to get what you pay for with pay-per-click advertising - January 13, 2012 - 4 comments
• Test Your Marketing Intuition: Why did this treatment outperform the control by 53%? - January 11, 2012 - 2 comments
• Website Optimization: How your peers increase their conversion rate…quickly - January 9, 2012 - 6 comments
• Transparent Marketing: Do your campaigns sound like North Korean propaganda? - January 6, 2012 - 3 comments
• PPC Ads: What is search engine marketing best used for? - January 4, 2012 - 7 comments
• 11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more … - December 28, 2011 - 0 comments
• Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012 - December 23, 2011 - 4 comments
• Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late - December 21, 2011 - 0 comments
• Headlines on Deadlines (Part 1): How to consistently write effective headlines without working late - December 19, 2011 - 2 comments
• Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning - December 16, 2011 - 0 comments
• Anxiety: Use privacy as a competitive advantage - December 14, 2011 - 0 comments
• Marketing Campaign: Landing page optimization can help improve the return on your media spend - December 12, 2011 - 1 comment
• Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning - December 9, 2011 - 0 comments