MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

What really sets Adobe Test&Target (powered by Omniture) apart is both its reporting and support. While it can be expensive, what you get is a professional/polished, customizable tool that’s great for in-depth, multi conversion tests. And even better, you have an assigned support rep that can help you quickly overcome any stumbling blocks before or during a test.

To illustrate the level of reporting, with one of our Research Partners, we setup 35 success metrics for just one test. In the second in our blog series about testing solutions, here’s a quick guide to Test&Target… Read more…

I just flew back from the Googleplex and boy is my brain tired. It’s exciting to see the growth of Google Website Optimizer and the online testing and optimization community in general.

Tasked with writing a blog post about my trip, at first, I just wanted to focus on the Googleplex itself (yes, it’s that cool). Then I thought, a fawning post about Google Website Optimizer might be apropos.

But given the number of questions we receive about online testing and optimization tools, I’m going to take a third, more aspirational path. Today I’ll give you some info about Google Website Optimizer, but this will just be the first in a series of posts aimed at helping you answer that “Which testing tool?” question we often receive.

Of course, I can’t answer that question for you per se (the real answer is, “It depends”), but hopefully I can provide enough info over this series of posts to help you make an informed decision.

And here’s my promise to the vendors out there, even if you didn’t invite me to your “-plex” and ply me with delicious locally grown organic food, I still may write about your tool (and if the FTC is reading, Google did, in fact, serve up quite a bounty).

Now all full disclosures aside, here’s a quick look at Google Website Optimizer… Read more…

In today’s Web clinic, Live Optimization: What we’ve learned from 200+ experiments each year distilled into three basic principles – plus live-optimization examples, Flint McGlaughlin and the MarketingExperiments team will spend a full 40 minutes optimizing audience submissions to help you identify changes you can make today, based on our research, to improve conversion.

Thanks to BMC Software for submitting this landing page for optimization…

Most technology company names are three letters followed by an IT noun (software, systems, etc), so the name BMC Software probably sounds vaguely familiar. If you’re not familiar with them, they provide a solution called Business Service Management, which they describe as “A unified platform that simplifies, standardizes, and automates IT.”

The intended audience of this campaign is IT management and help desk managers. And the objective for the landing page is to get that audience to sign up for free trial of BMC Service Desk. Read more…

So you’ve sat through our webinars or taken our online certification courses. You’ve identified what to test but haven’t yet thought about how you are going to test. How do you get started on the path to triple-digit returns?

LOGISTICS

When it comes to the “how to test” question, what most people usually want to know is “which tool should I use.” But before you delve into testing platforms, you should really ask yourself a few questions:

• Do I have IT or technical support to build out the new page/path to test?
  • If not, who can I contract to build out the HMTL of the page?
• Do I have FTP or Apache Subversion (SVN) access to modify the page code so that I can add the testing platform code?
  • If not, where does this fit into IT’s project queue? Read more…