MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Many marketers can be separated into one of two camps when it comes to social media. There are the toe dippers. They’re just trying to gauge the temperature of the pool and decide if they want to go in up to their ankle while they plan and speculate and observe what everyone else is doing.

And then there are the cannonballers. They throw caution (and brand equity) to the wind and jump on in, full force, watch out below.

Olympic dreams

As an operations guy, I focus on repeatable, disciplined process-oriented workflows, and the same operational structure that will bring you success in any other business (or sports) endeavor must be applied to social media.

In this post I’ll cover two often-overlooked aspects of social media, elements that George Colony refers to as listening and soliciting feedback, and how you can codify them into a consistent operating process. Read more…