MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

It’s a little over-simplified, but an email marketer’s job is to get the right message to the right person at the right time to achieve a specific goal. Doing that means understanding what motivates subscribers to open a message and engage with your offer – and that’s where the process gets tricky.

Like our colleagues at MarketingExperiments, we at MarketingSherpa believe that nothing provides the better insights into the “right” approach than a good test. A marketer’s personal bias, best guess, gut instinct or assumptions aren’t enough. In fact, they’re often wrong. You have to be willing to let your audience SHOW you what motivates them.

Today in Munich, MarketingSherpa is hosting its second Germany Email Marketing Summit, which features a Case Study that demonstrates the power of testing to determine customer motivation. VNR.de, a publisher of lifestyle and professional advice from experts in their fields, is sharing the results of a list-cleansing/subscriber reactivation campaign they recently conducted.

Winning back “inactive” subscribers Read more…