MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

So, you’ve done all of this, right?

1)      Made sure you understand what your current site looks like through a variety of mobile operating systems. Is it good? Is it even adequate? (User Agents)

2)      Understand what people use your current site for? What is the top content overall, and top content immediately preceding a successful call to action. (Analytics)

3)      Understand your target audience? (Internal discussions)

4)      Lastly, determined if the benefits of building a mobile site or redesigning your current site outweigh the expenditure.

If not, refer back to our previous blog post, but now we’re moving on to actual mobile website design recommendations.

Now let’s say you’ve made the decision to create a website specifically for mobile devices. The main thing you need to understand about mobile devices is the difference in usability:

• They have much less real estate
• Buttons are harder to click
• People will be zooming in to see any small features
• When a potential customer clicks on a box to enter text a good portion of the screen is covered by the keyboard

So, you need to make your page as easy to use as possible. I can’t stress that enough! While there may be TONS of great content on your site, you need to keep your mobile site as easy to use as possible. Read more…

When they asked me to write a blog post on mobile websites I thought they were crazy. I mean, when was the last time I actually developed a mobile app or website? Oh yeah, never.

But the more I thought about it,  the more I realized that I’ve spent so much time on my phone, I am actually very well informed and can help you and your company start off on the right foot in the mobile space. (EDITOR’S NOTE: Tony is a humble guy. He is one of our top optimization research analysts, working with The New York Times among other Research Partners.)

And, I’m sure many marketers may be attracted to the idea of going mobile. Especially since, according to the Nielsen Company, smartphone users are projected to account for more than 50 percent of U.S. wireless subscribers by the end of the year.

So, if you’re one of those marketers thinking about creating a dedicated mobile site, this is my beginner’s take on what it takes to create a successful one before you take the leap … Read more…