MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

So, you have a Facebook Page for your business. Check! You even have a couple of people “liking” it already (mostly friends and family). Check! It might also have your blog posts or website updates automatically appear on its wall. Great! But what now? Why aren’t your revenue charts spiking to the ceiling?! There is an update after an update, but is there actually anyone there? No response, no interaction – what’s the point then?

Managing a Facebook Fan Page takes more than that. The good news is that you can truly build a community of loyal fans converting to loyal customers over time. The best part is that it does not have to take most of your day (or budget, if you are considering hiring a social media manager to deal with it for you).

In fact, after making yourself familiar with few basic rules and getting the feel for your Facebook audience (since every industry and offer or product you want to promote is totally different), half an hour of daily Facebook management is all you need to maintain the flow and eventually stimulate conversion. Read more…