No matter how well you optimize your website, there’s still no substitute for getting someone on the phone with your best salesperson for a complex product. People buy from people, and having a human talk to a prospect on the phone, answer questions, and tailor the presentation of the product on the fly is invaluable for guiding the prospect through the buying process.
One of our recent Web clinic attendees submitted the below page for live optimization (the part of our Web clinics where we have our research analysts review what could work better for audience submitted pages), and is trying to accomplish just that with a banner on their own page:
So, how can you effectively get your website visitors to call a sales rep with a banner?
As we learned in Banner Design Tested, the Web clinic for which this banner was submitted, there are three key objectives every banner must accomplish to drive conversions:
- Attract attention
- Generate interest
- Ask for a click
With these principles in mind, I asked MECLABS Research Analyst, Taylor Kennedy, to help me come up with a few ways to improve the banner for more phone calls. Read more…