MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

In Wednesday’s free Web clinic – Double the Value of Your Online Testing: Don’t just get a result, get the maximum customer insights – Flint McGlaughlin, the Managing Director (CEO) of MECLABS, will walk you through a recent experiment we ran that generated a 23.91% and conduct live interpretation of this test to help you extract knowledge from your own tests.

But first, we wanted to hear your thoughts about insights you’ve gained through testing. So we asked your peers. Here are a few of our favorite answers… Read more…

I’m pretty sure I dislike pop-ups. Maybe it’s just a gut reaction to some pre-pop-up-blocker memory of my computer being overtaken by hundreds of pop-ups in mere seconds, but whatever it is, I just don’t like them. Immediately, I think of spammy, over-hyped, flashing messages with really bad clip art.

But am I throwing the proverbial baby out with some really obnoxious and annoying bath water? Well, at MarketingExperiments we test even our most strongly held website prejudges. We constantly challenge, test, and many times find holes in commonly-held “best practices.” And so, feeling a bit adventurous, our analysts took the opportunity to test the effectiveness of that frequently offensive marketing tactic – the popup. Read more…

In Wednesday’s free Web clinic – Homepage Design: The five most common pitfalls and how to overcome them – Flint McGlaughlin (the Director of MECLABS Group) will cover specific steps any marketer can take to improve the effectiveness of a homepage.

But first, we wanted to hear your thoughts about homepages. So we asked marketers. Here are a few of our favorite answers… Read more…

Homepages are vital to any website. Many times, they can be the first interaction our prospects have on our website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. But this is not anything that most marketer intuition hasn’t picked up already – hence the constant battle lines drawn over use of the homepage.

Where the marketing intuition gets a bit fuzzy is when it comes to strategically actualizing all the goals we have for a homepage with an optimal design. We know what we want a homepage to do, but we just don’t know exactly how to make it happen.

And this is where a recent experiment might give us a little insight on how well we understand home page design. Below are two homepages that were recently tested.

Could you pick the better page on pure gut alone? Read more…

In Wednesday’s free Web clinic – Homepage Optimization: How using the homepage as a channel led to a 59% increase in conversion – Flint McGlaughlin (the Director of MECLABS Group) will share a few key optimization strategies to help you build an effective, ROI-based homepage.

But first, we wanted to hear your thoughts about homepage optimization. So we asked marketers. Here are a few of our favorite answers… Read more…

“Our job is to help you do your job better.” That’s how I sign every MarketingExperiments Journal email, and it’s a mission all of us at MarketingExperiments take very seriously.

One of the main ways we help marketers is through the production of MarketingExperiments Web clinics – free, hour-long webinars where we share our research discoveries, analyze what they mean, share actionable advice for using these discoveries in your day-to-day job, and often provide live optimization advice for submissions from our audience of their marketing material.

These Web clinics are crucial to our educational and enablement activities, so I want to take today’s blog post to introduce Web clinics to those new to the MarketingExperiments community while addressing some key comments that may be helpful to long-time audience members as well.

I’ll get to those comments in a minute, but first a look at the replay of our latest Web clinic… Read more…