“One of the most important things to remember is that the people you’re trying to reach are being freaking bombarded all day long,” said Mel Robbins, best-selling author, top TED speaker and CNN commentator.
Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down with Mel at the MarketingSherpa Media Center at &THEN to discuss how marketers can use content marketing to better connect with customers.
Mel began by talking about breaking through the clutter. She said the average full-time professional receives 173 emails a day. What does that mean for you?
“Your message has to resonate immediately, and it’s got to be important to the person who’s getting it,” she said.
Those two points carried on throughout the interview as she went on to discuss how marketers should package their content, as well as how they can best connect with their customers.