24 hours. That is all we have to accomplish the one million tasks on our daily agendas. Do you find yourself subconsciously running strategic tests to ensure that you are spending your time efficiently? Whether it is experimenting with alternative routes to work each day or using multiple programs to manage your inbox, task lists and projects, in the end, you want to make sure that you aren’t wasting a minute of your day on a tedious task.
Marketing optimization is the process of improving marketing efforts to maximize desired business outcomes. As an operations manager, part of my role is to improve and advance my team’s business processes to allow them the opportunity to spend quality time on the departments’ goals that will ultimately help benefit our audience.
When optimizing your marketing practices, the first thing you want to consider is the customer experience. If that part of the equation fails, it’s back to the drawing board even if that process works well for your team.
As marketers, the main challenge we face is making the time to define successful practices. Instead, teams tend to simply follow processes as they have always been done. We need to forget the short-term excuse of not having enough time and make time to start thinking about the future.
To optimize your own marketing processes, follow these four simple steps.