Great copy isn’t about writing beautiful prose; it’s about knowing what to say to your prospects, when to say it and how to say it so they immediately become engaged, stay engaged and ultimately buy whatever it is you’re selling. Pretty words and design don’t matter as much as understanding what your prospects are thinking, what they expect during each stage of the buying process and then giving that to them.
That’s why MarketingExperiments has dozens of clinics focused on helping you write subject lines, headlines, body copy and more to help you achieve that. We call it “aligning copy with customer thought sequences.”
Get a condensed version of this information in the latest MarketingExperiments Web clinic. In about 20 minutes it distills more than 15 years of testing and research into five discoveries that can immediately help you write copy that sells. Watch it here.
Discovery #1: You have only seven seconds to arrest the attention of your prospect
That’s being generous. It’s critical to lead any copy with what the customer will value most about your product and nothing else. Show customers what’s in it for them immediately.
Version A leads with value: “Australia’s Most Trusted & Accredited Business Hosting Company.”
Version B doesn’t — it provides an explanation, but no value: “Business Dedicated Servers Australia.”