Email by far remains the trusty pack mule for most marketers.
This is understandable given the growth within this channel (thanks in part to mobile), which continues to produce a solid ROI.
But, as they say, satisfaction is only the death of desire. There is always room for improvement. To save you from the pitfall of merely being satisfactory, here are three resources that will help you optimize your email marketing program and, hopefully, deliver a dynamic customer experience in your next send.
Watch: Subject Lines That Convert
In this Web clinic replay, Flint McGlaughlin, Managing Director, MECLABS, reviews two effective approaches for building an immediate connection with customers through your subject lines.
How it helps
One big takeaway from this clinic you need to understand is that customers aren’t trying to open your emails; they are trying to eliminate them.
To prevent elimination, marketers must effectively transfer a customer’s attention into interest.
According to Flint, the transfer occurs when you “create a space in the prospect’s mind that can only be filled with what is coming next.”