What makes a message go viral? More importantly, how can you position your marketing messages to go viral?
Here at MECLABS, we recently had a front-row seat to just how easy it can be for a message to go viral. Senior Marketing Manager Justin Bridegan attended a rally at one of Mitt Romney’s events here in Jacksonville. During a break in Mitt’s stump speech, in which the former governor was attacking Newt, Justin yelled out, “Send him to the moon.”
With that comment, Justin changed the course of history. Or at least had a big impact on the latest message to go viral in the 24-hour news cycle.
Mitt started on to his next point, but then spun on his heels and asked, “What did you say?”
Justin, ever the marketer, sold the line even better the second time, “Send him to the moon.”
With that, Mitt changed the course of his speech to talk about Newt’s moon colonies, and within just a few hours, this interaction appeared on sites from New York Post, Los Angeles Times, and 7,131 other related articles.
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“I never thought what I said would be repeated or shape some of the political discussion or landscape for the day,” Justin said. “Only after posting my video did I realize my comment had been used across the country in many of the major news affiliates.”
“It really comes down to being at the right place, at the right time, and then seizing the moment. Today I witnessed firsthand what real-time marketing means.”
Of course, we were eating it up here in the office every time the quote was picked up in another major news source. (One of our favorites was a comment on a New York Times article claiming Justin was a plant for the Romney campaign.)