Here at MECLABS Institute, parent company of MarketingExperiments, we never stop testing. Whether it be subject lines, email copy, Web clinic format or landing pages, a day rarely goes by where there isn’t an experiment taking place on our campus. This culture of testing extends far beyond just the optimization team — it permeates the entire organization.
Case in point, a recent Twitter test imagined by our resident marketing operations specialist, Walker Ragland. Walker is famous around the Institute for his quick wit, strong marketing copy and love of all things Valdosta, Georgia. You might recognize Walker from last month’s MECLABS Live Optimization webinar, where he provided viewers with actionable tips on improving the performance of their site banners.
“Social media is still a new frontier for this company, so I’ve been encouraged with a generous budget to test out what works and what doesn’t work as far as different aspects of the creative of social,” Walker told me.
Armed with this healthy testing budget and a strong team supporting him, Walker has recently set out to test some of our social media sends across multiple platforms.
For this experiment, Walker wanted to test which Twitter messaging approach would work best when promoting the newest issue of the MECLABS Institute Executive Series.
“This is a relatively new product, so I tried three different copy options with this test,” Walker said. “The first option used a quote from the piece, and it was a positive quote. The second featured a quote based on a negative point. And then the third option was just a standard offer.”
Take a look at the three approaches that he tested and see if you can correctly pick the winning treatment.
Version A: Positive messaging