Copywriting: 10 headlines tested
In our recent Optimization Summit, the tactical copywriting training by Dr. Flint McGlaughlin was one of our most popular sessions. In fact, looking over our summit evaluation data, the biggest criticism I found was…
“Copywriting session was way too short.”
So I’m pleased to say that in this Wednesday’s Web clinic – Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes – Dr. McGlaughlin will spend more time on copywriting and help you learn how to write more effective headlines.
He’ll be sharing a recent experiment with a Research Partner in which we tested 10 headlines to help determine the most effective way to write headlines.
But first, we wanted to poll our audience to get a sense for your impression of what makes an effective headline. This will help us shape our Web clinic content to teach you the transferable principles we’ve learned in the most effective way possible.
The 10 headlines we tested in this experiment are in the poll below (please note: [NameHere] replaces the Research Partner’s name to preserve the confidentiality of their data). The Research Partner is an online research panel. Their objective was to increase qualified survey panelist registrations.
Please vote in the poll below and then share your insights in the comments section. And be sure to tune in on Tuesday to see not only which headline won…but most importantly, how you can use the information we learned in this experiment to optimize your own headlines.