There could be an offer in there that is more compelling or distracting.

It also looks like that banner changes in every treatment, so without any knowledge of what that element is, it introduces a major unknown into this process.

IF pressed I would say Treatment 3, but even that suffers from a Call To Action that is in the wrong place below the fold.

Of course there could be a CTA in the blurry green banner at the top. There’s what looks like a blurry purple button similar to the other CTA’s in there.

But as I’ve already said, without being able to actually see what’s in there, it’s hard to say.

If there is no CTA above the fold, then I would certainly add one to this treatment.

Also, I wouldn’t have thought traders in Foreign Exchange would be too worried about a $2.95 trade commission.

There are probably other things that are more important to them.

But you’d have to survey the companies users to find out what the key motivators actually are. As I said, I doubt if $2.95 is the top priority.

This particular audience wants things to-the-point. The second big button, nice and high, directly in the eye path, is the clincher.