http://www.marketingexperiments.com/blog/clinic-notes/optimization-frustration-how-to-cure-your-ailing-tests.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingexperiments.com/blog/clinic-notes/optimization-frustration-how-to-cure-your-ailing-tests.html/comment-page-1#comment-1029 A Set of Google Website Optimizer Posts » Mercury Thread Internet Marketing Blog Thu, 24 Sep 2009 09:18:44 +0000 http://www.marketingexperiments.com/blog/?p=1535#comment-1029 [...] Marketing Experiments set of links about Google Website Optimizer - I love this site. Its all testing and results driven - for evey online marketing channel you can think of these guys have probably done some cracking little test to give you some ideas on getting more out of it.  This is their post is about helping you find the best way to improve your tests - as its only with good tests you’re going to get any decent information. [...] [...] Marketing Experiments set of links about Google Website Optimizer – I love this site. Its all testing and results driven – for evey online marketing channel you can think of these guys have probably done some cracking little test to give you some ideas on getting more out of it.  This is their post is about helping you find the best way to improve your tests – as its only with good tests you’re going to get any decent information. [...]

]]> http://www.marketingexperiments.com/blog/clinic-notes/optimization-frustration-how-to-cure-your-ailing-tests.html/comment-page-1#comment-810 brochures Tue, 04 Aug 2009 14:23:20 +0000 http://www.marketingexperiments.com/blog/?p=1535#comment-810 I would think the biggest hold back on testing, is keeping variables constant. If the online marketing department is not aligned with other areas of the company specially marketing, then simultaneous offline campaigns might have an effect on the results of the test. This is one scenario, but there are many where the problem isn't so much conducting the test and setting the stage, whether doing A/B , multivariate etc but just keeping things the same to compare against the benchmak. I would think the biggest hold back on testing, is keeping variables constant. If the online marketing department is not aligned with other areas of the company specially marketing, then simultaneous offline campaigns might have an effect on the results of the test. This is one scenario, but there are many where the problem isn’t so much conducting the test and setting the stage, whether doing A/B , multivariate etc but just keeping things the same to compare against the benchmak.

]]> http://www.marketingexperiments.com/blog/clinic-notes/optimization-frustration-how-to-cure-your-ailing-tests.html/comment-page-1#comment-799 PPC News Roundup for Friday 7/31/2009 | The Adventures of PPC Hero Fri, 31 Jul 2009 19:00:15 +0000 http://www.marketingexperiments.com/blog/?p=1535#comment-799 [...] Marketing Experiments blog has posted some helpful tips to cure your ailing tests. Really, this is a post that links to a series of other posts. But that doesn’t matter. The [...] [...] Marketing Experiments blog has posted some helpful tips to cure your ailing tests. Really, this is a post that links to a series of other posts. But that doesn’t matter. The [...]

]]> http://www.marketingexperiments.com/blog/clinic-notes/optimization-frustration-how-to-cure-your-ailing-tests.html/comment-page-1#comment-781 Test Protocol Example » Checkout Optimization Thu, 23 Jul 2009 13:20:24 +0000 http://www.marketingexperiments.com/blog/?p=1535#comment-781 [...] a big fan of the folks and the content at Marketing Experiments. In the past they have elduded to their own test protocol, and they actually go over it in one of [...] [...] a big fan of the folks and the content at Marketing Experiments. In the past they have elduded to their own test protocol, and they actually go over it in one of [...]

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