MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

After a years’ worth of optimization experiments, we grilled our team of analysts to find out the most important lessons they learned — and what advice they would impart to marketers.

Instead of trying to cover every aspect of optimization in detail in a one-hour webinar, we focused on actionable ideas related to three top challenges marketers faced this year:

• Optimizing for the entire sales funnel
• Developing tests that produced significant gains, and
• Improving their cycle of testing and optimization.

The team reviewed case studies, examples, and recommendations to that effect in our December 3 web clinic (”Lessons Learned”), which you can now access in three formats for your convenience:

• View the complete presentation (slides and audio)
• Read the print-friendly research brief with additional links
• Listen to the audio-only version

And if you find this research roundup helpful, take note that we’ll soon be posting our 2009 Marketing Blueprint. Check back for that soon.

Clinic Notes, Internet Marketing Strategy, Marketing Insights, Practical Application, Research Topics