Hunter Boyle

The last word on value propositions … for now

November 25th, 2008

Let’s see: two clinics crammed with case studies, numerous examples, live optimization, and a worksheet, plus links to a handful of blog posts and earlier research briefs.

I think we’re all set with value propositions for a while.


Our second web clinic focused on examples and live optimization and is now available online in three formats for your convenience:

In case you missed it

Need to backtrack? Click here for links to the first value proposition clinic, the PDF worksheet and other resources.

Also, congrats to Stratasys for taking top honors in our value proposition contest. The company won passes to our next landing Page Optimization Workshop in Miami in March 2009.

UPDATE (12/3):

Two excellent posts on value propositions from participants in our Santa Monica Landing Page Optimization Workshop can be found here and here.

Categories: Clinic Notes, Marketing Insights, Practical Application Tags: , , , , ,

We no longer accept comments on the MarketingExperiments blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.