Comments on: C’est un Blog: Why appealing to an international audience is no joke

By: Conversion Window: How to find the right time to ask your customer to act

Conversion Window: How to find the right time to ask your customer to act — Wed, 03 Mar 2010 13:59:58 +0000

[...] zone segmentation is worth a test for any marketer with a substantial international list – especially [...]

By: Aaron Shaffier

Aaron Shaffier — Thu, 18 Feb 2010 15:32:29 +0000

I am very flattered that you referenced our site as an example. I moved from California to Israel a couple of years ago. I immediately realized that there is potential in shipping Israeli products to Christians, and Jews in America who are interested in them. The main obstacle that had to be overcome is making a person in America feel comfortable ordering from someone on the other side of the world.

The conclusion that I came to is that I need to make them feel like they know who we are. That is why I put both my and my wife’s pictures on the about us page and put a facebook module showing that we have friends. I also put a map of customers who have ordered from us (I don’t know if you noticed that).

I am also planning to translate the site to Spanish. Something else that I see you spoke about. I also plan to produce some videos featuring myself and my wife to make people feel even more like they know us.

By: Greg

Greg — Wed, 10 Feb 2010 20:02:57 +0000

Bon Jour Daniel,

I hope to garner valuable international marketing information from regular operation of my website. The real heart and purpose of our site is to re-invite the 36 Million Deaf and Hard of Hearing (DHH) people in the U.S. back to movies in theaters – since they have been discriminated against for over 80 years (since “talkies” started) and still are today. (That means more DHH in U.S. than entire population of Canada; similar population size to African Americans or Latino Americans = $Billions in purchasing power.)

The practice of aggregating all the films and events that are already available to see and visit reveals a wide mix of cultural activities across all income brackets and across all age groups and across all social and ethnic categories.

We list “foreign” films (to U.S. audiences) in every spoken language, form Zulu (Skin 2009), to Romanian (Police, Adjective 2010), to Spanish (Broken Embraces 2009), to Mandarin Chinese (Red Cliff 2009) to French (A Town Called Panic – animation 2009) – all offering English subtitles for access, but of interest here, because there are huge U.S. populations of native speakers of every “exotic” language or dialect, too. We list showtimes for new national digital telecasts of Operas to hundreds of local movie theaters, with English subtitles for access to the French, Italian, German, or “sung” English of opera. We list old silent film showings as well as new animations or films without dialog.

New York City has long been known to be the single city with the greatest number of people of Jewish descent, outside of Israel. Los Angeles has more people of Mexican descent who speak Spanish as primary language, than any other city in the world except Mexico City. A suburb of Los Angeles, Monterey Park has the greatest population of Chinese in a city, outside of China.

Local foreign travel and exchange can be exciting and educational. See DeafAccessFilms.com