Comments on: Transparent Marketing: A slice of honesty from Domino’s Pizza

By: Transparent Marketing: Do your campaigns sound like North Korean propaganda? | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Tue, 10 Jan 2012 22:33:35 +0000

[...] Transparent Marketing: A slice of honesty from Domino’s Pizza [...]

By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Marketing Leader’s Perspective: No cogs allowed in social media and content marketing

Mon, 19 Sep 2011 18:22:15 +0000

[...] out there. Share your heart and passion and the greatness of what you have to offer. But be transparent. After all, the World (Wide Web) is [...]

By: The Inside View: Transparency in Restaurant Marketing | On

The Inside View: Transparency in Restaurant Marketing | On — Mon, 08 Aug 2011 17:41:45 +0000

[...] Domino’s launched a marketing and advertising campaign that was anything but typical. One article has a humorous take on it : “Let’s say you make mass-produced pizza that tastes like cardboard. How would you sell it? [...]

By: JMiller

JMiller — Wed, 26 Jan 2011 17:16:04 +0000

They had to do something because their pizza to me tasted awful. It tasted like cardbpard and they were getting destroyed by the competition. I think the marketing plan was great because they admitted that the pizza tasted bad and that they were devoted to changing it.

By: Twitter and Social Media: Pointless babble or pot of gold?

Twitter and Social Media: Pointless babble or pot of gold? — Thu, 06 Jan 2011 21:13:40 +0000

[...] and that you’re really looking to make them happy. A great example of this type of mentality is Domino’s. They listened and then took [...]

By: Campus identity: The move to authenticity « The Student Affairs Collaborative

Wed, 08 Sep 2010 13:19:23 +0000

[...] probably should have seen it coming. Domino’s, for one, has gone “authentic.” Its commercials show customers condemning the old [...]