Comments on: Face Your Fears: Why visitors really bounce from your site, part 3 http://www.marketingexperiments.com/blog/internet-marketing-strategy/bounce-rate-fears-part-3.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Web Page Optimization: Consider this post the help desk for free trial landing pages http://www.marketingexperiments.com/blog/internet-marketing-strategy/bounce-rate-fears-part-3.html/comment-page-1#comment-13697 Web Page Optimization: Consider this post the help desk for free trial landing pages Wed, 21 Jul 2010 07:03:29 +0000 http://www.marketingexperiments.com/blog/?p=2688#comment-13697 [...] adding event tracking to see how many people are scrolling vs. clicking the text link. In making visitors scroll through [...] [...] adding event tracking to see how many people are scrolling vs. clicking the text link. In making visitors scroll through [...]

]]> By: Corey Trent http://www.marketingexperiments.com/blog/internet-marketing-strategy/bounce-rate-fears-part-3.html/comment-page-1#comment-1431 Corey Trent Thu, 26 Nov 2009 19:08:32 +0000 http://www.marketingexperiments.com/blog/?p=2688#comment-1431 @ARun You are welcome for the tip. I would encourage the read on Padicode's blog, as they do a great job of walking through the process. I like the idea of the 404 pages and will think about how to accomplish this. However, the goal being to minimize 404's as much as we can :) @Claudiu I am not sure I follow how bounce rate is one of the few accessible actionable metrics. I find that there is a great number of actionable metrics especially given the breath of reporting free tools are offering. For example, looking at where people are exiting on your site, how different traffic sources (as you pointed out perform), navigation summaries, funnel/goal performance, how many fields do users get on your forms, and the list goes on. Also, if people are not making actions on your metrics, what is the point of measurement? You make an excellent point in looking at metrics in segments to pull the most valuable information out of them. Just looking at the 60,000ft view can lead to us making very wrong assumptions. Great point! Have a great Thanksgiving as well. Thanks to you both for the great feedback. @ARun

You are welcome for the tip. I would encourage the read on Padicode’s blog, as they do a great job of walking through the process.

I like the idea of the 404 pages and will think about how to accomplish this. However, the goal being to minimize 404′s as much as we can :)

@Claudiu

I am not sure I follow how bounce rate is one of the few accessible actionable metrics. I find that there is a great number of actionable metrics especially given the breath of reporting free tools are offering. For example, looking at where people are exiting on your site, how different traffic sources (as you pointed out perform), navigation summaries, funnel/goal performance, how many fields do users get on your forms, and the list goes on.

Also, if people are not making actions on your metrics, what is the point of measurement?

You make an excellent point in looking at metrics in segments to pull the most valuable information out of them. Just looking at the 60,000ft view can lead to us making very wrong assumptions. Great point!

Have a great Thanksgiving as well.

Thanks to you both for the great feedback.

]]> By: Claudiu http://www.marketingexperiments.com/blog/internet-marketing-strategy/bounce-rate-fears-part-3.html/comment-page-1#comment-1428 Claudiu Thu, 26 Nov 2009 10:24:27 +0000 http://www.marketingexperiments.com/blog/?p=2688#comment-1428 I think people tend to love bounce rate cause it is one of the very few accessible actionable metric... well, just mroe actionable than others :) However, you are right... focusing only on one metric doesn't help that much. :) Looking at a report on bounce rate for different keywords or ad campaigns could really be useful though :) Happy Thanksgiving. I think people tend to love bounce rate cause it is one of the very few accessible actionable metric… well, just mroe actionable than others :)
However, you are right… focusing only on one metric doesn’t help that much. :)

Looking at a report on bounce rate for different keywords or ad campaigns could really be useful though :)

Happy Thanksgiving.

]]> By: Arun Agrawal - Ebizindia http://www.marketingexperiments.com/blog/internet-marketing-strategy/bounce-rate-fears-part-3.html/comment-page-1#comment-1427 Arun Agrawal - Ebizindia Thu, 26 Nov 2009 09:23:03 +0000 http://www.marketingexperiments.com/blog/?p=2688#comment-1427 That tip about eliminating the bounces from people who stay for some time but leave from the same page, is very well taken. Thanks Corey! Future article idea: I think being able to identify the 404 errors, recover from them gracefully (like showing a page with links to similar content and home page) and redirect the links when the page has been knowingly removed is very vital for retaining traffic that comes in but does not result in business. Traffic Saved, Traffic Gained :) Arun That tip about eliminating the bounces from people who stay for some time but leave from the same page, is very well taken. Thanks Corey!

Future article idea:
I think being able to identify the 404 errors, recover from them gracefully (like showing a page with links to similar content and home page) and redirect the links when the page has been knowingly removed is very vital for retaining traffic that comes in but does not result in business.

Traffic Saved, Traffic Gained :)

Arun

]]>