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	<title>Comments on: Beyond Marketing Kaizen: How a CMO gaining line of sight into the testing-optimization cycle can drive triple-digit ROI improvements</title>
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		<title>By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas &#187; E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion</title>
		<link>http://www.marketingexperiments.com/blog/internet-marketing-strategy/cmo.html/comment-page-1#comment-25235</link>
		<dc:creator>MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas &#187; E-commerce Testing: Redesigned order page, shortened shopping cart drive 13.9% lift in conversion</dc:creator>
		<pubDate>Fri, 05 Aug 2011 07:02:41 +0000</pubDate>
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		<description>[...] course, this was just one test in an overall testing-optimization cycle. Here’s a look at some future tests our research team is considering (hopefully it will give you [...]</description>
		<content:encoded><![CDATA[<p>[...] course, this was just one test in an overall testing-optimization cycle. Here’s a look at some future tests our research team is considering (hopefully it will give you [...]</p>
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		<title>By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas &#187; Email Marketing: Testing subject lines</title>
		<link>http://www.marketingexperiments.com/blog/internet-marketing-strategy/cmo.html/comment-page-1#comment-24309</link>
		<dc:creator>MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas &#187; Email Marketing: Testing subject lines</dc:creator>
		<pubDate>Fri, 15 Apr 2011 13:37:47 +0000</pubDate>
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		<description>[...] this is only one test. To truly find the answer would require analyzing HubSpot’s entire testing-optimization cycle But if one were to speculate, these were the only two treatments with a solid promise (of data or a [...]</description>
		<content:encoded><![CDATA[<p>[...] this is only one test. To truly find the answer would require analyzing HubSpot’s entire testing-optimization cycle But if one were to speculate, these were the only two treatments with a solid promise (of data or a [...]</p>
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