http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion-part-2.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion-part-2.html/comment-page-1#comment-23969 MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: Minimizing bounce rate with clarity Fri, 11 Mar 2011 16:37:44 +0000 http://www.marketingexperiments.com/blog/?p=1376#comment-23969 [...] if your page doesn’t get helpful instantly, answering “Where am I?” and “What can I do here?” then little prevents the visitor from hitting that “x” button. Being relevant is not enough. [...] [...] if your page doesn’t get helpful instantly, answering “Where am I?” and “What can I do here?” then little prevents the visitor from hitting that “x” button. Being relevant is not enough. [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion-part-2.html/comment-page-1#comment-23492 Landing Page Optimization: What cyclical products can learn from CBS Sports Fri, 18 Feb 2011 08:03:10 +0000 http://www.marketingexperiments.com/blog/?p=1376#comment-23492 [...] “isn’t the objective to sell a product?” Yes! But, you can’t sell something without first starting a conversation with the visitor and showing them why it’s valuable to them. The objective here should be to [...] [...] “isn’t the objective to sell a product?” Yes! But, you can’t sell something without first starting a conversation with the visitor and showing them why it’s valuable to them. The objective here should be to [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion-part-2.html/comment-page-1#comment-14990 Competing With The Big Dogs: How to earn the visitors’ trust Fri, 03 Sep 2010 14:26:45 +0000 http://www.marketingexperiments.com/blog/?p=1376#comment-14990 [...] (order button). This page just makes it complicated for the visitor to answer the question “What can I do here?” More importantly, I wanted to ask you, our readers, to weigh in using the Comments feature: [...] [...] (order button). This page just makes it complicated for the visitor to answer the question “What can I do here?” More importantly, I wanted to ask you, our readers, to weigh in using the Comments feature: [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion-part-2.html/comment-page-1#comment-1437 From conversation to conversion, part 2 (excerpt) « "Thank You" Page Fri, 27 Nov 2009 22:39:35 +0000 http://www.marketingexperiments.com/blog/?p=1376#comment-1437 [...] URL: http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion... Original Date: May 29, [...] [...] URL: http://www.marketingexperiments.com/blog/internet-marketing-strategy/from-conversation-to-conversion... Original Date: May 29, [...]

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