http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-27163 Cyanne Campbell Wed, 28 Sep 2011 02:19:50 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-27163 Marketers do rely more on creativity than process. And though it is necessary for marketing teams to maintain strong creativity creative energy, they might be overlooking how clearly a defined process can benefit lead generation efforts. Lead generation is largely about repeatable processes that allow you to make continuous improvement. Similar to manufacturing, this is not just about automating the process, but also for improving it over time. Marketers do rely more on creativity than process. And though it is necessary for marketing teams to maintain strong creativity creative energy, they might be overlooking how clearly a defined process can benefit lead generation efforts. Lead generation is largely about repeatable processes that allow you to make continuous improvement. Similar to manufacturing, this is not just about automating the process, but also for improving it over time.

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-26104 MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Flash Banner vs. Headline, Lead Quantity vs. Lead Quality: The fight for online marketing ROI continues Mon, 19 Sep 2011 18:58:31 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-26104 [...] Lead Generation Optimization: Finding the right amount of friction [...] [...] Lead Generation Optimization: Finding the right amount of friction [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-5749 5 dials to tune in and turn up your lead generation « Marketers.BlogNotions - Thoughts from Industry Experts Tue, 11 May 2010 15:25:58 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-5749 [...] Related Posts: Lead generation optimization: Finding the right amount of friction [...] [...] Related Posts: Lead generation optimization: Finding the right amount of friction [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-991 What else can I test … to improve my lead generation rate? Tue, 15 Sep 2009 16:03:13 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-991 [...] I wrote in a previous post, optimizing for lead generation is a more complex task than meets the eye. However, one area where you can run tests quickly and easily is with short lead [...] [...] I wrote in a previous post, optimizing for lead generation is a more complex task than meets the eye. However, one area where you can run tests quickly and easily is with short lead [...]

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-932 Joe Machuta Fri, 04 Sep 2009 18:41:35 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-932 This is something to keep under consideration at all times...helpful post thanks This is something to keep under consideration at all times…helpful post thanks

]]> http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-optimization-finding-the-right-amount-of-friction.html/comment-page-1#comment-930 Mike Dillard Magnetic Sponsoring: The Real Deal | Lead generation creation strategies Thu, 03 Sep 2009 22:34:10 +0000 http://www.marketingexperiments.com/blog/?p=1751#comment-930 [...] Lead generation optimization: Finding the right amount of friction [...] [...] Lead generation optimization: Finding the right amount of friction [...]

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