Comments on: One-to-One Marketing: How your peers use Facebook, display ads, and email to create a conversation http://www.marketingexperiments.com/blog/internet-marketing-strategy/relevant-marketing.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kavi http://www.marketingexperiments.com/blog/internet-marketing-strategy/relevant-marketing.html/comment-page-1#comment-7556 Kavi Mon, 07 Jun 2010 20:03:21 +0000 http://www.marketingexperiments.com/blog/?p=4119#comment-7556 Twitter, if anything, represents a great 1:1 marketing tool when used effectively. Brands that take the time to respond and follow up to each and every single customer through Twitter makes the network 1:1. If I'm a disgruntled customer, the first thing I want is ONE person to deal with my problem and follow it through until it is resolved. ATM, Twitter is the beginning of that until a situation is routed out to the appropriate channels. But, in reality, and one day, we could have 1:1 customer models where the person managing a Twitter account can complete every step of the customers scenario. Twitter, if anything, represents a great 1:1 marketing tool when used effectively. Brands that take the time to respond and follow up to each and every single customer through Twitter makes the network 1:1.

If I’m a disgruntled customer, the first thing I want is ONE person to deal with my problem and follow it through until it is resolved. ATM, Twitter is the beginning of that until a situation is routed out to the appropriate channels. But, in reality, and one day, we could have 1:1 customer models where the person managing a Twitter account can complete every step of the customers scenario.

]]> By: Geoff Jackson http://www.marketingexperiments.com/blog/internet-marketing-strategy/relevant-marketing.html/comment-page-1#comment-7485 Geoff Jackson Fri, 04 Jun 2010 23:42:34 +0000 http://www.marketingexperiments.com/blog/?p=4119#comment-7485 Facebook is generally perceived as a much more "personal" network rather than business/professional networking although with the largest global reach on the internet, the opportunities should not be overlooked. I find Facebook one of the easiest social media channels to engage with others, it is simple to identify your target market or others with similar interest and thus strike up a conversation both parties would be obliged to participate in. Facebook is generally perceived as a much more “personal” network rather than business/professional networking although with the largest global reach on the internet, the opportunities should not be overlooked.

I find Facebook one of the easiest social media channels to engage with others, it is simple to identify your target market or others with similar interest and thus strike up a conversation both parties would be obliged to participate in.

]]> By: Email marketing CPM, dance band on the Titanic & Truncation trouble | The eMail Guide - The search engine for eMail marketing http://www.marketingexperiments.com/blog/internet-marketing-strategy/relevant-marketing.html/comment-page-1#comment-7478 Email marketing CPM, dance band on the Titanic & Truncation trouble | The eMail Guide - The search engine for eMail marketing Fri, 04 Jun 2010 18:48:47 +0000 http://www.marketingexperiments.com/blog/?p=4119#comment-7478 [...] One-to-One Marketing: How your peers use Facebook, display ads, and email to create a conversation “We believe that people buy from people, that people don’t buy from companies, from stores, or from websites; people buy from people. Marketing is not about programs; it is about relationships.” [...] [...] One-to-One Marketing: How your peers use Facebook, display ads, and email to create a conversation “We believe that people buy from people, that people don’t buy from companies, from stores, or from websites; people buy from people. Marketing is not about programs; it is about relationships.” [...]

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