Comments on: 2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the desktop Web, scent marketing, and more

By: C’est un Blog: Why appealing to an international audience is no joke

C’est un Blog: Why appealing to an international audience is no joke — Mon, 08 Feb 2010 05:02:10 +0000

[...] joke Daniel Burstein February 8th, 2010 Goto comments Leave a comment When we asked for your 2010 Internet marketing predictions, you told us that local is going to be huge this year. And I wholeheartedly agree. I can’t [...]

By: Simon Griffiths

Simon Griffiths — Mon, 01 Feb 2010 01:47:26 +0000

This is good stuff, but can I add one more which I can see as being the ‘next big thing’ and brings together many of the topics mentioned above.

Social media has been predicted to essentially become mainstream as has local search, but there are now a few services that combine the two. The big one at the moment is Foursquare (www.foursquare.com). This is part social media, part game, part search and a great marketing opportunity.

Essentially foursquare allows you to ‘check in’ at locations from your phones gps or manually. You can add comments (tips as they call them) and friend other people. It even has a feature that allows import from your twitter friends list. The game element comes in as you get points for checking in, and can compete to see who has the most points. You also get badges which relate to points somehow, but I’m not quite sure how!

Local search comes into it as you can see what is in the local area your friends have visited or commented about. However the real marketing genius is that if you visit somewhere enough times you can become the ‘mayor’ of that place. As a business you can offer promotions to foursquare users or mayors. Imagine if you have a lot of users in your area and you run a coffee shop. Offering the mayor of your shop free coffee will mean that people will start to compete to be the mayor, increasing the traffic through your door!

Sorry if I have got a bit carried away with my explanation. Just so you know, I have no association with them at all, I am just really impressed with the genius of it from a marketing perspective!

By: Mark Clayson

Mark Clayson — Sat, 30 Jan 2010 03:19:20 +0000

great post! thanks for sharing this brilliant stuff.

By: Mitch Lapides

Mitch Lapides — Sat, 30 Jan 2010 00:07:35 +0000

Content…it’s all about content..and we’ll see its role increasing in importance. As we continue to see unprecedented growth in the use of tools such as Twitter and Facebook and continued emphasis on SEO, how do you rise above the noise? Are people really getting desensitized due to just the sheer volume? Or is it more the rise in irrelevant and unfiltered content? What’s noticed, read, and acted upon will still come down to relevance and quality. Those who follow Twitter will notice those most relevant to them. Those who get 10 email newsletters/month will likely continue to open the 6/month that are delivering relevant, valuable content to solve real challenges. And, those seeking SEO gains will get them, to a great extent, because of the quality content they provide (although the obvious best practices will still be important).

By: Paulo del Puerto

Paulo del Puerto — Fri, 29 Jan 2010 10:28:53 +0000

Thanks for featuring my prediction.

By: Mark McCulloch

Mark McCulloch — Mon, 18 Jan 2010 14:50:26 +0000

I have been researching social media for a very long time now and I have not been able to find such top quality information untill I came to your blog today.

Mark McCulloch