Daniel Burstein

15 years of marketing research in 11 minutes

May 21st, 2012

Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video …


If you would like to jump to a specific point in the video, here are some key points that Flint covered:

00:34 – Three flaws in the funnel analogy

2:31 – The inverted sales funnel

9:34 – Conversion Heuristic

10:34 – Recent Experiments: 10,000+ Paths Tested

The marketing research and methodologies in this video are achieved from research partnerships with MECLABS where companies work alongside analysts and data scientists to discover how to better serve their customers. Each research partnership is customized to meet the unique opportunities and challenges faced by the partner.

If you are interested in participating our research calendar, just visit MECLABS.com/ResearchPartners and tell us a little more about your current challenges in the areas of subscription, lead generation and ecommerce.

Related Resources

Conversion Rate Optimization: Building to the Ultimate Yes

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Categories: Marketing Insights Tags: , ,

  1. Ed
    May 22nd, 2012 at 14:15 | #1

    This is THE BEST VIDEO ON MARKETING I’ve ever seen, THANK YOU, for sharing it!! FYI, the email subject line nailed it for me and got me to watch, knowing it was only 11 minutes in length and proved an extremely valuable test to perform in my own marketing!! Cheers : )

  2. May 24th, 2012 at 15:26 | #2

    This is a really good video in explaining the primary thought pattern required for good marketing. Not a big fan of the chroma set at wide angle.

  3. May 24th, 2012 at 21:59 | #3

    Hi Andre,

    I’ve been editing the MECLABS videos with the different virtual studios. I appreciate your comment on the wide angle setup.. I assume the ‘chroma set’ refers to the beautiful blue-stone studio floor? What would you recommend?

    I’m glad this video was useful for you. We’re hoping the ‘video’ format helps accelerate the learning.

  4. Just Jay
    May 27th, 2012 at 10:25 | #4

    I think this is one of the better videos on the site (having watched a few of them and listened to the audio of a couple of others).

    The reason I like it is because Dr. Flint speaks a little bit slower and has more dynamics in his presentation. Maybe the fact that it was unscripted forced him to be a little more deliberate in his delivery?

    I find that in some of the other videos, listening to Dr. Flint can be a little bit like drinking water out of a fire hose. I appreciated the subtleties of this presentation.

  5. June 1st, 2012 at 03:24 | #5

    Hi Flint, as a marketing research expert this video somewhat disappointed me. This is not a video on marketing research as the headline says. This is a video on web visitor conversion.

  6. June 1st, 2012 at 04:40 | #6

    the stuff you guys give away for free is better than stuff I have purchased for THOUSANDS of bucks!!! go MECLABS!!

  7. June 1st, 2012 at 14:24 | #7

    Brilliant. I have been playing with this concept for years with no coherent result. Dr. Flint did this massive project to perfection. Can’t wait for the mind map.

  8. June 2nd, 2012 at 15:23 | #8

    I love this video. Its sums up so much of the areas of my job that I love very much. Flint is always such a motivational speaker, and always enjoy learning from him.

    For Power, emotion and motivation within it I personally compare it to the video of Steve Jobs at Standford…. (and wow that was a speech!)

    Thanks Meclabs/Marketingexperiments/marketing sherpa!

  9. Cindy Godwin
    June 2nd, 2012 at 16:59 | #9

    Where can I find the detailed explanation of the formula in this video?

  10. March 5th, 2013 at 13:16 | #11

    Thanks for sharing your thoughts on conversion heuristic.

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