Comments on: Twitter and Social Media: Pointless babble or pot of gold?

By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Social Media for the COO: How to become the Michael Phelps of implementing social media in your organization

Mon, 19 Sep 2011 20:56:24 +0000

[...] Media Marketing in Four Steps Harnessing Social Media Social Media Measurement Twitter and Social Media Antisocial Media Share and [...]

By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Most-Tweeted Blog Posts of 2010: Facebook case study, social media marketing human factor, antisocial media, and more

Mon, 19 Sep 2011 14:46:51 +0000

[...] Twitter and Social Media: Pointless babble or pot of gold? “Nice post – should have been called 10 ways people are actually making money from Social Media rather than ‘babble’” – @GaryPHayes [...]

By: Michael

Michael — Tue, 20 Apr 2010 20:12:30 +0000

Twitter can be a real time suck for any company if there is not a plan in place.

By: patrick murphy

patrick murphy — Wed, 14 Apr 2010 09:24:48 +0000

To clarify my statement and in response to Luke’s question. Luke’s point above is very valid. Social Media for use does generate leads but it is our business and the value that we add that converts those leads into revenue. Every business has to generate new business and for us social media is very good at introducing us and our services to potential clients. But we do not measure the ROI on social media as it is something that we would do regardless. I have the view that if you enter into social media as a pure lead generation tool then you are starting out on the wrong foot. According to a recent survey by eConsultancy the majority of companies are using social media for brand awareness and introducing new content, so maybe we are not alone. Hope this makes sense.

By: Anne

Anne — Tue, 13 Apr 2010 14:34:17 +0000

I have yet to be brave enough to Twitter. I’m surprised that only 40% was found to be useless babble. Much of what I have seen shows the inability to use the English language without using valuable characters on swear words! No, I’m not really a snob, I just don’t see how I could cultivate an audience when I seem to speak a different language!

By: Luke Owen

Luke Owen — Tue, 13 Apr 2010 13:41:15 +0000

I like how you presented some real life examples here. However, I’m a little confused by Patrick Murphy from SiliconCloud’s response. If they use it to generate leads, and those leads turn into sales, how are they not using social media to generate revenue? Are they saying that they have yet to convert any of these leads over to clients? Maybe I just need to know more about their service but it would seem logical to me that if you can develop new dialogs with a potential customer through social media, and that person eventually becomes a customer who buys your services, it would appear that social media helped generate revenue for you.