Comments on: Ask an Optimizer: How to structure and execute better tests http://www.marketingexperiments.com/blog/marketing-q-a/optimize-a-b-testing-and-multivariate-tests.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Embrace Your Inner Sleazeball: How to gain enterprise approval for the marketing resources you need to succeed http://www.marketingexperiments.com/blog/marketing-q-a/optimize-a-b-testing-and-multivariate-tests.html/comment-page-1#comment-3749 Embrace Your Inner Sleazeball: How to gain enterprise approval for the marketing resources you need to succeed Wed, 07 Apr 2010 07:02:49 +0000 http://www.marketingexperiments.com/blog/?p=2252#comment-3749 [...] Execute great tests [...] [...] Execute great tests [...]

]]> By: Herman http://www.marketingexperiments.com/blog/marketing-q-a/optimize-a-b-testing-and-multivariate-tests.html/comment-page-1#comment-1225 Herman Tue, 27 Oct 2009 10:46:06 +0000 http://www.marketingexperiments.com/blog/?p=2252#comment-1225 Hello, Q: How do you test for customer loyalty to a website? I like your explanation with this question. It really takes creativity and objective should be define first before creating analytical data this include a multiple types of questions to ensure customer's loyalty to your website. But the problem sometimes, not every online survey product handles multiple styles of questions. For this reason you need to at least consider the solution of a professional survey firm. Many suggested that Zoomerang can do the job. And it's free. Let the readers consider this: http://snurl.com/zoomtypes More power to you and keep on writing excellent reviews! Your blog is higly recommended. Hello,

Q: How do you test for customer loyalty to a website?

I like your explanation with this question. It really takes creativity and objective should be define first before creating analytical data this include a multiple types of questions to ensure customer’s loyalty to your website. But the problem sometimes, not every online survey product handles multiple styles of questions. For this reason you need to at least consider the solution of a professional survey firm. Many suggested that Zoomerang can do the job. And it’s free. Let the readers consider this: http://snurl.com/zoomtypes

More power to you and keep on writing excellent reviews! Your blog is higly recommended.

]]> By: Johan http://www.marketingexperiments.com/blog/marketing-q-a/optimize-a-b-testing-and-multivariate-tests.html/comment-page-1#comment-1200 Johan Fri, 23 Oct 2009 19:23:37 +0000 http://www.marketingexperiments.com/blog/?p=2252#comment-1200 Key Performance Indicators (KPI) are useful in measuring customer loyalty but personally, I would pay more attention to the visitors time on site. Instead of focusing mainly on the percentage of new visitors compared to the total visitors in a given month, the time spent by the visitors on the site can be just as valuable if not more valuable. Key Performance Indicators (KPI) are useful in measuring customer loyalty but personally, I would pay more attention to the visitors time on site. Instead of focusing mainly on the percentage of new visitors compared to the total visitors in a given month, the time spent by the visitors on the site can be just as valuable if not more valuable.

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