Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)
Email design always proves to be a hot topic with marketers. And when you have top agencies competing against each other, the fire just gets hotter as we learned during last week’s live web clinic – Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain.
We received a plethora of questions, most which we could did not have time to address during the hour-long clinic. So, as with every Web Clinic Extra, we have picked a handful of the most common questions to address here on our blog. This week we pulled in Andy Mott, the Senior Manager of Research Partnerships, to answer these questions…
Email marketing is a topic that comes up often in the MarketingExperiments community. In fact, Dr. Flint McGlaughlin is delivering a keynote today at Em@il Summit ’10 in Miami as well as teaching a pre-summit Live Email Optimization Workshop. If you couldn’t make it out there this year to get valuable insights from your peers and industry leaders, come back to the blog on Friday for some key takeaways from this year’s summit.
You can view a replay of the clinic or read the latest issue of MarketingExperiments Journal. Our next live web clinic, The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action, will be taught on February 3rd from 4 to 5 p.m. EST.