Comments on: What else can I test … to improve my lead generation rate? http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gaby Diaz http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-33792 Gaby Diaz Wed, 21 Dec 2011 14:32:34 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-33792 Hi Max, certainly, it is a good idea to test the side bar on the left side. Keep an eye for your metrics (conversion, page views, bounce rate, etc) to determine if the change improved conversion and did not affect your users' experience. Good luck! Hi Max, certainly, it is a good idea to test the side bar on the left side. Keep an eye for your metrics (conversion, page views, bounce rate, etc) to determine if the change improved conversion and did not affect your users’ experience. Good luck!

]]> By: Max http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-33770 Max Tue, 20 Dec 2011 20:24:51 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-33770 Gaby, thank you for your response. I am testing the page and have some improvements so far. Experimenting more every week. Thank you very much for the tool. I'm looking forward to using it and doing test with it. I guess my original concern was if having left sidebar for blog was weird for most visitors. Conversion rate for sign ups might be better with left sidebar but I'm wondering if that effects user experience. Because if using left sidebar is confusing to visitors I don't want to sacrifice that for conversion rate, I think. I'll definitely test and see what results I get. I just don't see many blogs using left-sidebar and wonder why. Gaby, thank you for your response. I am testing the page and have some improvements so far. Experimenting more every week.

Thank you very much for the tool. I’m looking forward to using it and doing test with it.

I guess my original concern was if having left sidebar for blog was weird for most visitors.
Conversion rate for sign ups might be better with left sidebar but I’m wondering if that effects user experience.
Because if using left sidebar is confusing to visitors I don’t want to sacrifice that for conversion rate, I think.

I’ll definitely test and see what results I get.
I just don’t see many blogs using left-sidebar and wonder why.

]]> By: Gaby Diaz http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-33679 Gaby Diaz Thu, 15 Dec 2011 15:24:09 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-33679 Hi Max, I’m glad you posted your question even if the post is old, we are happy to answer. We read left to right, and therefore, most of the time any elements on the left side of the page get more attention. It is important that you organize the elements in your sidebar according to clear objectives. The best way to learn what works with your audience is testing. You can use a free tool like Google Website Optimizer to test. Test not only location, but also copy, number and sequence of elements, and colors. Everything can help to capture attention and get a click. Hope this helps. Hi Max, I’m glad you posted your question even if the post is old, we are happy to answer. We read left to right, and therefore, most of the time any elements on the left side of the page get more attention. It is important that you organize the elements in your sidebar according to clear objectives. The best way to learn what works with your audience is testing. You can use a free tool like Google Website Optimizer to test. Test not only location, but also copy, number and sequence of elements, and colors. Everything can help to capture attention and get a click. Hope this helps.

]]> By: Max http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-33643 Max Tue, 13 Dec 2011 11:16:50 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-33643 I completely understand that this is an old article (and I might not get a reply) but I've read a lot online and can't figure something out for my website. I have a blog and want to know how realistic and efficient it is to use left sidebar instead of typical for blogs right sidebar? Are there any suggestions or testing is the only way to find out? The sidebar has an offer/value with list sign up on top, social networks connections in the middle, and some navigation links at the bottom. Thank you for anything. I completely understand that this is an old article (and I might not get a reply) but I’ve read a lot online and can’t figure something out for my website.
I have a blog and want to know how realistic and efficient it is to use left sidebar instead of typical for blogs right sidebar?
Are there any suggestions or testing is the only way to find out?
The sidebar has an offer/value with list sign up on top, social networks connections in the middle, and some navigation links at the bottom.

Thank you for anything.

]]> By: What Else Can I Test…On My E-commerce Or Lead Generation Website? http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-8684 What Else Can I Test…On My E-commerce Or Lead Generation Website? Wed, 16 Jun 2010 13:41:23 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-8684 [...] What else can I test … to improve my lead generation rate? [...] [...] What else can I test … to improve my lead generation rate? [...]

]]> By: Richard http://www.marketingexperiments.com/blog/marketing-q-a/what-else-can-i-test-to-improve-my-lead-generation-rate.html/comment-page-1#comment-1160 Richard Wed, 14 Oct 2009 10:53:53 +0000 http://www.marketingexperiments.com/blog/?p=1771#comment-1160 Also assuming your audience is global, the ‘first name’, ‘last name’ approach breaks many times with GCC and Europeans - writing their last name first and having more then two names. All said and done, just using a ‘name’ field reduces friction and improves usability. Also assuming your audience is global, the ‘first name’, ‘last name’ approach breaks many times with GCC and Europeans – writing their last name first and having more then two names. All said and done, just using a ‘name’ field reduces friction and improves usability.

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