Daniel Burstein

MarketingExperiments / Copyblogger Subject Line Copywriting Contest 2013

November 25th, 2013

Please join MarketingExperiments and Copyblogger in our efforts to discover what really works in online copywriting through this subject line copywriting contest.

Before participating please read through these Official Rules. Your participation in the contest is an express acknowledgement and acceptance of these Official Rules, in their entirety. The MarketingExperiments / Copyblogger Subject Line Copywriting Contest (the “Promotion”), brought to you by MarketingExperiments (the “Promoter”) will be governed by these rules (the “Official Rules”).

 

1. ELIGIBILITY

To be eligible to participate you must be at least 18 years of age.

Employees and directors of Promoter and its licensees, advertising, promotion or production agencies and provider companies (and their respective dependents, immediate family members and individuals residing in their same household) are not eligible to participate.

The Promoter and its associated companies reserve the right, at any time, to verify the eligibility of Participants.

 

2. PROMOTION PERIOD

All entries (blog comments with subject line test ideas) submitted for this Promotion must be submitted before December 10, 2013, at 11:59 p.m. Eastern Standard Time. Any final entries submitted after this deadline date will not be considered for participation in the Promotion.

 

3. HOW TO PARTICIPATE

Every comment with a proposed subject line has the chance to receive the LPO prize. Comments must be submitted on the MarketingExperiments Blog at http://www.marketingexperiments.com/blog/research-topics/email-marketing/copyblogger-subject-line-contest and the Copyblogger blog at http://www.copyblogger.com/email-contest-2013/.

To enter the Promotion, Participants are not required to purchase product or services.

The comment should include the subject line the entrant thinks will produce the highest clickthrough rate for the email example provided.

Ten (10) subject lines will be selected from all entrants (five chosen by the judges at Copyblogger, five by the judges at MarketingExperiments) and will be sent to the audience in a split test. The highest-performing subject line will be deemed the winner.

 

4. PRIZES

Five subject lines will be picked from both the MarketingExperiments and Copyblogger blogs. The criterion for selecting the winning final entries is determined by the Promoter, at its sole discretion. These subject lines will then be split tested, and the winner will be the subject line that receives the highest clickthrough rate. The Promoter will appoint judges to determine the winning final entries. The first place winning entrant will receive one (1) complimentary ticket to the main sessions at Email Summit 2014 and two complimentary nights at the venue hotel, the Aria Resort and Casino, Las Vegas (the “Prize”). The Promoter will also publish a blog post on the MarketingExperiments and Copyblogger blogs and issue a Press Release with an announcement of the winning entry. The dates and venue of the Email Summit 2014 and the venue hotel is subject to change without prior notice.

The second place winning entrant will receive complimentary access to one (1) Email Course provided by the Promoter. The second place winning entrant will be notified by the Promoter after the winners are chosen by the judges with the details of the Email Course and with instructions on how to redeem the Email Course prize.

NO PRIZE WINNER HEREUNDER SHALL BE PERMITTED TO (A) REPLACE HIS/HER DESIGNATED PRIZE WITH ANOTHER PRIZE OR ITEM, (B) TRANSFER OR ASSIGN HIS/HER DESIGNATED PRIZE TO ANOTHER PERSON, OR (C) REDEEM HIS/HER PRIZE FOR CASH. PROMOTER RESERVES THE RIGHT, EXERCISABLE AT ANY TIME IN ITS SOLE DISCRETION, TO SUBSTITUTE A PRIZE (OR PORTION THEREOF), PROVIDED THAT THE SUBSTITUTE PRIZE IS AN ITEM OF COMPARABLE OR GREATER VALUE. PRIZES ARE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE, EITHER EXPRESSED OR IMPLIED BY THE PROMOTER OR THEIR ASSOCIATED COMPANIES. ALL PRIZE DETAILS ARE AT PROMOTER’S SOLE DISCRETION. ANY COSTS AND EXPENSES ASSOCIATED WITH PRIZE ACCEPTANCE AND USE NOT SPECIFIED HEREIN AS BEING PROVIDED ARE EACH WINNER’S SOLE RESPONSIBILITY, INCLUDING ANY AND ALL FEDERAL, STATE AND LOCAL TAXES.

 

5. DETERMINATION OF THE WINNER

The Promoter’s decision is final and the winner will be announced on the Marketing Experiments blog. The winner will subsequently need to provide within 7 days from notification valid contact information to the Promoter in order to redeem the Prize.

If the winner fails to contact the Promoter within 7 days after notification, the winner shall forfeit the Prize. In this event, the Promoter shall select another winner from the remaining eligible entries or dispose of the Prize in any way it deems fit.

 

7. RIGHT TO USE ANY SUBMITTED CONTENT

By submitting, and upon such submission of, any information or materials including but not limited to website, landing page, name of the company, logo, or the like, or any other material (the “Content”) to the Promoter, Participant agrees to the use, publication and other reasonable public relations activities related to the Prize and expressly grants to the Promoter a non-exclusive, royalty-free and free of charge, perpetual, worldwide, irrevocable, and fully sub-licensable right to use, reproduce, copy, modify, adapt, communicate to the public, make available, publish, translate, create derivative works of, distribute, and display such Content or any concept described in it throughout the world in any media, including but not limited to any product and/or service, such as a blog post or email send, without compensation, or any restrictions on use, accountability or liability, and with waiver of all rights to the extent permitted by applicable laws.

 

8. GOVERNING LAWS

By participating in this Promotion, the entrant expressly agrees to comply with all local state and federal laws governing his/her entry into this Promotion. The Promoter may, at any time, determine the eligibility of any entry submitted to this Promotion and may deem such entry invalid without notice to the entrant.

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