As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015.
But don’t overlook another important date that is coming up on the calendar as well — January 1, 2016. The day that 2016 budgets kick in for many marketers.
To help you win the email marketing budget you need to be successful in 2016, here are a few key data points that you can drop into your proposal or presentation.
Data Point #1: Customers want email
According to a 2015 study of 2,057 American consumers by MarketingSherpa (MarketingExperiments’ sister publishing brand), customers want email. When asked ”In which of the following ways, if any, would you prefer companies to communicate with you?,” 72% of consumers chose email, by far the most popular response. Postal mail was a distant second with 48% of respondents.