What drives us? What role does the heart play in our job as marketers? How do we create relevance and results for ourselves, our colleagues, and those future customers we hope to reach and influence?

Can you market something without passion and still be successful? If so, why would you want to?

I’ve wondered how we can be passionate advocates to others outside our companies if we don’t have close relationships and trust inside our companies?

To me, disharmony is the enemy of execution. I liked something Seth Godin wrote a while back, “…just about every successful venture is based on an unoriginal idea, beautifully executed.” I agree. We must do ordinary things consistently and be open to the extraordinary ideas that could lead to a breakthrough.

It starts with our individual heart and our passion (Do I believe in what I’m doing?). Then we orient ourselves to our companies collective heart and passion (Do I believe in my company and what my company does?). Finally, we carry heart and passion outside our companies (Do we believe in what we’re doing?). I think it all It starts with a passion inside that comes from a belief in something greater.