Comments on: Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?

By: Daniel Burstein

Daniel Burstein — Mon, 01 Feb 2010 19:08:07 +0000

That’s right Brad, you can find the full story behind this successful test on Friday’s blog post… http://www.marketingexperiments.com/blog/research-topics/response-capture-case-study.html

By: Brad Einarsen

Brad Einarsen — Mon, 01 Feb 2010 15:46:40 +0000

@Brad Einarsen

Nevermind… I found it, it’s in the Trackback link. IE8 messes up the formatting at the bottom of the page…

By: Brad Einarsen

Brad Einarsen — Mon, 01 Feb 2010 15:43:03 +0000

I came back Friday, and I’ve come back Monday… and I don’t see the answer. Is it staring at me and I can’t find the link? Or is it not posted yet?

Curious in Toronto

By: Sonja Gottschalk

Sonja Gottschalk — Mon, 01 Feb 2010 08:34:09 +0000

Incentive #2. People don’t really care for probabilities when they participate in sweepstakes or lotteries. The price itself is more important.

By: Tim Watson

Tim Watson — Fri, 29 Jan 2010 09:25:02 +0000

Incentive #2 will win. Increase of 23%

One of ten is perceptually easier to grasp and inclination is for larger prizes. So many people do national Lotto, for massive jackpots, but almost no chance to win.

Great quiz all the same and my number one predication is no-one can predict the performance difference. The winner will be as lucky as the person who won the Amazon $25 or $50 dollars.

By: Improving Conversion Rates: How a MarketingExperiments optimization training alum generated triple-digit conversion gains for his client

Fri, 29 Jan 2010 05:01:34 +0000

[...] for his client Daniel Burstein January 29th, 2010 Goto comments Leave a comment On Wednesday we showed you two pages and asked you to pick the highest performer. And congratulations to Brad Einarsen who not only [...]