Comments on: What else can I test … to reduce shopping cart abandonment rate?

By: MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » What Else Can I Test…On My E-commerce Or Lead Generation Website?

Mon, 19 Sep 2011 18:38:49 +0000

[...] What else can I test … to reduce shopping cart abandonment rate? [...]

By: Silviya Howe

Silviya Howe — Tue, 07 Sep 2010 19:12:54 +0000

What about not having customers register before checkout ? I find that to be one of worse reason.

By: ianmalone

ianmalone — Thu, 08 Jul 2010 09:53:54 +0000

promoting promo code .. is the most important thing for consumers.. especially those who really need discounts to fit their budget.. thanks for this info.

By: Jan faalangstig

Jan faalangstig — Wed, 07 Jul 2010 09:34:53 +0000

Hi Gaby,
My current shoppingcart has got a 4 page checkout. Now I’ve found a new paymentprocessor that allows me to setup a one page checkout. I’m still in the testing phase, I do it slowly because I don’t want to loose my current income, but results do look promissing. Down side is the steep order processing fee.

By: Brad

Brad — Thu, 11 Mar 2010 21:59:56 +0000

Thanks for the article. We just completed a redesign, and was able to up the add to cart button by 2.4%. OUr conversion rates have not increased for some reason. We have a branded checkout, which is streamlined, it has most of the suggestions we can install with a yahoo store. We can’t offer coupons due to MAP pricing, so I’m running out of idea’s.

By: Gaby Diaz

Gaby Diaz — Tue, 02 Mar 2010 15:19:07 +0000

Thank you, Jan. Good thing you put Google Analytics. Keep using it together with testing to reduce your cart abandonment rate.