Comments on: Flash in a Pan: Do loops of creative on home pages deliver ROI or higher bounce rates? http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jess http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html/comment-page-1#comment-2369 Jess Fri, 05 Mar 2010 21:49:23 +0000 http://www.marketingexperiments.com/blog/?p=2910#comment-2369 Great question! Companies tend to put their most important information in this scrolling billboards, yet it's amazing how ineffective most of them are. There are several factors that make homepage banners, just as usability, ability to drive action (not distraction!) and placement/design, among others. I am currently redesigning my companies homepage, of which will include a Javascript sliding banner (as opposed to Flash piece, since Flash does not show on iPhones) and I have decided to do some A/B testing on this topic. One with just one image, and another version w/ scrolling, about 3 scenes. I look forward to the results in the coming months, and I hope others have some data to share also. Great question! Companies tend to put their most important information in this scrolling billboards, yet it’s amazing how ineffective most of them are. There are several factors that make homepage banners, just as usability, ability to drive action (not distraction!) and placement/design, among others. I am currently redesigning my companies homepage, of which will include a Javascript sliding banner (as opposed to Flash piece, since Flash does not show on iPhones) and I have decided to do some A/B testing on this topic. One with just one image, and another version w/ scrolling, about 3 scenes. I look forward to the results in the coming months, and I hope others have some data to share also.

]]> By: Josh Gravholt http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html/comment-page-1#comment-1658 Josh Gravholt Tue, 22 Dec 2009 20:04:01 +0000 http://www.marketingexperiments.com/blog/?p=2910#comment-1658 I am really interested in participating in this discussion. We are in the process of redesigning our homepage and changing content management systems (to improve SEO, primarily, but it will also introduce the ability for A-B testing). There will be a lot of discussion around this very topic this year. We have recently started tracking conversions on our one large marketing banner- and we have decided to switch to two focused promotion areas for our two distinct audiences because we can't get anyone to click on anything past promo #2. #1 is almost always the highest ranked, obviously... I am curious to see if splitting into multiple promos will help or hurt. I am really interested in participating in this discussion. We are in the process of redesigning our homepage and changing content management systems (to improve SEO, primarily, but it will also introduce the ability for A-B testing). There will be a lot of discussion around this very topic this year. We have recently started tracking conversions on our one large marketing banner- and we have decided to switch to two focused promotion areas for our two distinct audiences because we can’t get anyone to click on anything past promo #2. #1 is almost always the highest ranked, obviously… I am curious to see if splitting into multiple promos will help or hurt.

]]> By: erin http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html/comment-page-1#comment-1653 erin Tue, 22 Dec 2009 02:41:35 +0000 http://www.marketingexperiments.com/blog/?p=2910#comment-1653 I'm really fascinated by this ... and keep popping back in to see if anyone has commented. Not yet. Really hoping people will share some of their experiences and insights on this topic! I’m really fascinated by this … and keep popping back in to see if anyone has commented. Not yet.

Really hoping people will share some of their experiences and insights on this topic!

]]> By: Flash in a Pan: Do loops of creative on home pages deliver ROI or higher bounce rates? (excerpt) « The "Thank You" Page http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html/comment-page-1#comment-1649 Flash in a Pan: Do loops of creative on home pages deliver ROI or higher bounce rates? (excerpt) « The "Thank You" Page Mon, 21 Dec 2009 20:28:34 +0000 http://www.marketingexperiments.com/blog/?p=2910#comment-1649 [...] URL: http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html Original Date: Dec 21, [...] [...] URL: http://www.marketingexperiments.com/blog/research-topics/do-flash-ads-work-html.html Original Date: Dec 21, [...]

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