Comments on: B2B Email: Addressing an unsegmented list of SMBs http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html Marketing insights, answers, and research from the analysts at MarketingExperiments.com Wed, 08 Feb 2012 19:19:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: B2B Email: Addressing an unsegmented list of SMBs « The "Thank You" Page http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html/comment-page-1#comment-3734 B2B Email: Addressing an unsegmented list of SMBs « The "Thank You" Page Tue, 06 Apr 2010 19:29:20 +0000 http://www.marketingexperiments.com/blog/?p=3479#comment-3734 [...] Original URL: http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html [...] [...] Original URL: http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html [...]

]]> By: Boris Grinkot http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html/comment-page-1#comment-2418 Boris Grinkot Mon, 08 Mar 2010 20:05:03 +0000 http://www.marketingexperiments.com/blog/?p=3479#comment-2418 Thank you Gene and Morgan! <a href="#comment-2370" rel="nofollow">@Gene</a>: great point about testing! Especially for emails that are not time-sensitive (there is no special offer that expires, etc.), there's no reason to send one version to the entire list. First testing at least one alternative on a fraction of the list (sufficient size to get reasonable statistical significance) will allow you to send the best-performing version to the rest of the list. Lesson is: never design just one version of your email if you have a day or two to spare for testing! <a href="#comment-2413" rel="nofollow">@Morgan</a>: Thanks for the link--didn't know about Tuesday/Wednesday being best marketing email days! I would just caution against looking at high-level aggregate data as a rule that applies to YOUR audience. While in general Tuesdays/Wednesdays may be best, hamster breeders may be most likely to open commercial emails on Thursdays. If you're selling to hamster breeders, Thursday's your day :) Thank you Gene and Morgan!

@Gene: great point about testing! Especially for emails that are not time-sensitive (there is no special offer that expires, etc.), there’s no reason to send one version to the entire list. First testing at least one alternative on a fraction of the list (sufficient size to get reasonable statistical significance) will allow you to send the best-performing version to the rest of the list. Lesson is: never design just one version of your email if you have a day or two to spare for testing!

@Morgan: Thanks for the link–didn’t know about Tuesday/Wednesday being best marketing email days! I would just caution against looking at high-level aggregate data as a rule that applies to YOUR audience. While in general Tuesdays/Wednesdays may be best, hamster breeders may be most likely to open commercial emails on Thursdays. If you’re selling to hamster breeders, Thursday’s your day :)

]]> By: Morgan Moran http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html/comment-page-1#comment-2413 Morgan Moran Mon, 08 Mar 2010 16:23:51 +0000 http://www.marketingexperiments.com/blog/?p=3479#comment-2413 This is really a great analysis. Often times in the world of B2B marketing we get so caught up in trying to get campaigns put together and out so we can check them off the list that we forget some of the basic fundamnetals of effective marketing. I am guilty of it myself even though I wrote an article about it - http://morganmoran.com/2009/10/30/10-ways-to-increase-email-roi/ Thanks for the reminder Boris. I will be sure to check back. This is really a great analysis. Often times in the world of B2B marketing we get so caught up in trying to get campaigns put together and out so we can check them off the list that we forget some of the basic fundamnetals of effective marketing. I am guilty of it myself even though I wrote an article about it – http://morganmoran.com/2009/10/30/10-ways-to-increase-email-roi/

Thanks for the reminder Boris. I will be sure to check back.

]]> By: Gene Gerwin http://www.marketingexperiments.com/blog/research-topics/email-marketing-optimization.html/comment-page-1#comment-2370 Gene Gerwin Fri, 05 Mar 2010 23:06:12 +0000 http://www.marketingexperiments.com/blog/?p=3479#comment-2370 Excellent analysis. Since they already invested in creating this design, they should use 10% to at most 20% of their mailing list to split test it against a version more in line with the recommendations made here. Excellent analysis. Since they already invested in creating this design, they should use 10% to at most 20% of their mailing list to split test it against a version more in line with the recommendations made here.

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