Daniel Burstein

Elements of effective subject lines

In a recent Web clinic planning meeting, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discussed some elements that determine how effective a subject line is …

 

 

In Wednesday’s free Web clinic, “Subject Lines Tested: How to write subject lines that double your clickthrough rate,” Flint will cover all four elements that can help you determine the effectiveness of your subject lines.

Plus, we’ll review the results of the subject line test the MarketingExperiments blog audience participated in, and see what greater lessons can be learned from the results.

Related Resources

Subject Lines Tested: How to write subject lines that double your clickthrough rate” — Web clinic on May 16, 4:00–5:00 p.m. EDT

Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again

Subject Line Test: 125% more unique clickthroughs

Email Subject Lines: Longer subject increases opens 8.2%

Email Testing: More specific subject line improves open rate by more than 35%

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