Daniel Burstein

Elements of effective subject lines

May 14th, 2012

In a recent Web clinic planning meeting, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discussed some elements that determine how effective a subject line is …



In Wednesday’s free Web clinic, “Subject Lines Tested: How to write subject lines that double your clickthrough rate,” Flint will cover all four elements that can help you determine the effectiveness of your subject lines.

Plus, we’ll review the results of the subject line test the MarketingExperiments blog audience participated in, and see what greater lessons can be learned from the results.

Related Resources

Subject Lines Tested: How to write subject lines that double your clickthrough rate” — Web clinic on May 16, 4:00–5:00 p.m. EDT

Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again

Subject Line Test: 125% more unique clickthroughs

Email Subject Lines: Longer subject increases opens 8.2%

Email Testing: More specific subject line improves open rate by more than 35%

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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