Daniel Burstein

Email Marketing: How do customers read your emails?

February 1st, 2013

While discussing relevance in a recent Web clinic about email timing, Flint McGlaughlin, Managing Director, MECLABS, brought up an interesting discussion of how customers read your email marketing sends.

Spend two minutes and eight seconds to watch the video below, and put yourself in your email recipients’ shoes …



This was just a quick Web clinic excerpt. You can watch the full 60-minute MarketingExperiments Web clinic video replay for free – “When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails” – to learn more about optimizing the timing of your email marketing sends.


Related Resources:

Email Summit 2013 in Las Vegas – February 19-22, 2013

Email Marketing Timing: When is the optimal time to send your next marketing email?

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test

Conversion Window: How to find the right time to ask your customer to act

Daniel Burstein

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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